Tandym Group
Tandym Group | Social Media Manager
Tandym Group, New York, New York, United States,
A top audio entertainment company is looking for a Social Media Manager to join their team. As the Social Media Manager, you'll play a pivotal role in increasing brand awareness across priority channels like LinkedIn, Twitter, and Instagram. You'll be responsible for shaping the brand's online presence, crafting engaging content, and managing the end-to-end social strategy.
Responsibilities:
Develop and execute end-to-end social media strategy for both paid and organic channels, promoting all the organizations value propositions.
Create and manage monthly content calendars, project manage design team for social assets and compile weekly performance reports.
Post daily content across primary channels (LinkedIn, Twitter, Instagram Stories) and curate relevant industry articles for resharing.
Write captivating captions for day-to-day posts and collaborate on larger campaign socials with the Copywriter.
Input design tickets for social assets, oversee edits with designers, and ensure alignment with the content calendar.
Monitor engagement with content across the brands and respond to relevant comments, messages, and mentions.
Generate weekly performance reports using Sprout and create campaign wrap reports to highlight social results and insights.
Manage paid social campaigns, including budget allocation, audience targeting, and reporting.
Attend team meetings, serve as the gatekeeper for social channels, and lead social initiatives for upcoming campaigns.
Qualifications:
Passion for social media and understanding of content that resonates with audiences.
Strong copywriting skills with an awareness of tone, length, and slang for different channels.
Ability to advocate for key creative assets and collaborate with design teams.
Experience making B2B marketing engaging and fun, with a keen eye for creative content.
Proficiency in researching and testing new social platforms.
Collaboration with Events, Product, and Sales teams to drive excitement and word-of-mouth for launches.
Ability to pivot strategies based on analysis and changes in audience behavior.
Experience in B2B social media is a plus.