AbbVie
Marketing Manager I/II - HCP Marketing, Parkinson’s Disease (TAVAPADON)
AbbVie, Mettawa, Illinois, United States,
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
Job Description
The Marketing Manager II, HCP will play a critical role in the launch of a new therapy for Parkinson’s Disease and reports to the Director, HCP Marketing. This person will lead the creation and execution of the digital marketing strategy, along with all non-personal marketing content. This person will lead website development and deliver a media plan, working in conjunction with the The Lab at AbbVie, that delivers against brand objectives. In addition, the Marketing Manager II will work in partnership with multiple cross-functional stakeholders such as: Medical Affairs, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Field Operations, Field Sales, Customer Engagement, and Business Services teams, serving as the source of brand knowledge and delivery excellence.
This individual will be the subject matter expert across the team for all Veeva related assets, including 1:1 emails and 3rd party email distribution. As a prominent member of the TAVAPADON Marketing Team, this person must demonstrate strong competency in communication, strategic thinking and analytical skills to successfully execute against the brand’s strategic plans. Strong collaboration with the Integrated Brand Team and Sales Leadership Teams is essential in this role.
Key Job Responsibilities
Lead the development of the HCP website(s) for Tavapadon
Develop all non-personal marketing content and materials that pull through the brand strategy, including banners, emails, direct mail, etc.
Serve as the team expert regarding all Veeva related content and 1:1 field content
Build expert disease state and brand knowledge
Liaison with The Lab at AbbVie, and build a strong network across this part of the organization
Partner with medical, legal, and regulatory teams to review and approve promotional materials
Partner with MABI to gain insights and deep understanding of our customers
Lead digital strategy and execution while supporting annual business and marketing plan development
Develop robust working relationships with key customers (both internal and external) through exceptional communication and partnership practices
Bring innovative digital opportunities to differentiate brand and education providers
Seek out and share digital best practices across various business units at AbbVie
Collaborate and communicate with multiple agencies and external vendors to plan for, prioritize, and execute brand tactics while managing budget to plan
Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements
This role can be hired as a Grade 18 or 19; candidate experience will determine grade.
Qualifications
BA/BS required; MBA preferred
Minimum 4-7 years of pharmaceutical industry experience required, digital marketing, sales or HCP marketing experience preferred
1-2 years of experience in a digital marketing role and understanding of multi- and omnichannel marketing
Must be able to provide specific examples of working on digital strategy and/or execution of media plans specific to brand marketing
Expertise in Veeva platforms
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
Ability to work across multiple stakeholders
Strong creative and conceptual thinking skills
Strong interpersonal skills
Financial/budgetary experience
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $117,500 - $223,500
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .
Job Description
The Marketing Manager II, HCP will play a critical role in the launch of a new therapy for Parkinson’s Disease and reports to the Director, HCP Marketing. This person will lead the creation and execution of the digital marketing strategy, along with all non-personal marketing content. This person will lead website development and deliver a media plan, working in conjunction with the The Lab at AbbVie, that delivers against brand objectives. In addition, the Marketing Manager II will work in partnership with multiple cross-functional stakeholders such as: Medical Affairs, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Field Operations, Field Sales, Customer Engagement, and Business Services teams, serving as the source of brand knowledge and delivery excellence.
This individual will be the subject matter expert across the team for all Veeva related assets, including 1:1 emails and 3rd party email distribution. As a prominent member of the TAVAPADON Marketing Team, this person must demonstrate strong competency in communication, strategic thinking and analytical skills to successfully execute against the brand’s strategic plans. Strong collaboration with the Integrated Brand Team and Sales Leadership Teams is essential in this role.
Key Job Responsibilities
Lead the development of the HCP website(s) for Tavapadon
Develop all non-personal marketing content and materials that pull through the brand strategy, including banners, emails, direct mail, etc.
Serve as the team expert regarding all Veeva related content and 1:1 field content
Build expert disease state and brand knowledge
Liaison with The Lab at AbbVie, and build a strong network across this part of the organization
Partner with medical, legal, and regulatory teams to review and approve promotional materials
Partner with MABI to gain insights and deep understanding of our customers
Lead digital strategy and execution while supporting annual business and marketing plan development
Develop robust working relationships with key customers (both internal and external) through exceptional communication and partnership practices
Bring innovative digital opportunities to differentiate brand and education providers
Seek out and share digital best practices across various business units at AbbVie
Collaborate and communicate with multiple agencies and external vendors to plan for, prioritize, and execute brand tactics while managing budget to plan
Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements
This role can be hired as a Grade 18 or 19; candidate experience will determine grade.
Qualifications
BA/BS required; MBA preferred
Minimum 4-7 years of pharmaceutical industry experience required, digital marketing, sales or HCP marketing experience preferred
1-2 years of experience in a digital marketing role and understanding of multi- and omnichannel marketing
Must be able to provide specific examples of working on digital strategy and/or execution of media plans specific to brand marketing
Expertise in Veeva platforms
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
Ability to work across multiple stakeholders
Strong creative and conceptual thinking skills
Strong interpersonal skills
Financial/budgetary experience
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $117,500 - $223,500