PRISMATIK DENTALCRAFT, INC.
PRISMATIK DENTALCRAFT, INC. | Brand & Product Marketing Manager, Associate
PRISMATIK DENTALCRAFT, INC., New York, New York, United States,
Prismatik Dentalcraft is a division of Glidewell Dental
Essential Functions: Assists with developing and effectively executing marketing campaigns, such as market research, promotions, marketing collateral. Assists Brand & Product Managers in the planning and execution of product launches. Supports the development, maintenance and implementation of brand marketing plan and quarterly brand calendar. Launches successful campaigns across various channels, including print, direct mail, email, social media, and relevant digital platforms. Coordinates with internal teams to ensure timely execution of marketing activities. Monitors campaign performance and provides regular updates to team members. Processes minimal change requests (coupon code, expiration dates, job numbers, headers). Updates landing pages, annual coupon codes. Refreshes old collateral with new assets/messaging. Updates assets across all channels (website, social media). Notifies Customer Service team about active campaign updates (fee schedules, RXs). Confirms product pricing and special packages with Finance. Collaborates with team on packaging design. Gathers samples, finalizes design with the creative team, and ensures packaging suitability with Shipping. Collaborates with Marketing colleagues to plan, create and manage marketing content for various channels, including digital assets, print materials, social media, email marketing, and the company website. Assists in the development and refinement of the brand story; ensures brand consistency in every piece of marketing collateral. Ensures content aligns with brand guidelines and messaging. Implements approved concepts for future campaigns (collateral creation from approved stories). Produces video and photo assets. Books and schedules makeup artists and talent (models). Communicates vision for the shoot with vendors, talent, and the marketing team (video, copy, design). Obtains testimonial approvals and consent forms. Manages administrative duties such as organizing promotional events, coordinating with cross-functional teams, and creating reports on marketing metrics. Collaborates with cross functional teams to brainstorm new marketing programs and customer facing communication and strategy. Supports data collection of analytics for reports on marketing campaign performance and effectiveness. Assists in the preparation and routing and review of documentation for product development activities. Performs other related duties and projects as business needs require at direction of management. Education and Experience: Bachelor’s degree in Marketing or related field, required. Minimum one (1) year of related experience. Prior experience in a medical device, healthcare, or dental industry preferred. Pay Range : $26.00-$32.00/hr
Essential Functions: Assists with developing and effectively executing marketing campaigns, such as market research, promotions, marketing collateral. Assists Brand & Product Managers in the planning and execution of product launches. Supports the development, maintenance and implementation of brand marketing plan and quarterly brand calendar. Launches successful campaigns across various channels, including print, direct mail, email, social media, and relevant digital platforms. Coordinates with internal teams to ensure timely execution of marketing activities. Monitors campaign performance and provides regular updates to team members. Processes minimal change requests (coupon code, expiration dates, job numbers, headers). Updates landing pages, annual coupon codes. Refreshes old collateral with new assets/messaging. Updates assets across all channels (website, social media). Notifies Customer Service team about active campaign updates (fee schedules, RXs). Confirms product pricing and special packages with Finance. Collaborates with team on packaging design. Gathers samples, finalizes design with the creative team, and ensures packaging suitability with Shipping. Collaborates with Marketing colleagues to plan, create and manage marketing content for various channels, including digital assets, print materials, social media, email marketing, and the company website. Assists in the development and refinement of the brand story; ensures brand consistency in every piece of marketing collateral. Ensures content aligns with brand guidelines and messaging. Implements approved concepts for future campaigns (collateral creation from approved stories). Produces video and photo assets. Books and schedules makeup artists and talent (models). Communicates vision for the shoot with vendors, talent, and the marketing team (video, copy, design). Obtains testimonial approvals and consent forms. Manages administrative duties such as organizing promotional events, coordinating with cross-functional teams, and creating reports on marketing metrics. Collaborates with cross functional teams to brainstorm new marketing programs and customer facing communication and strategy. Supports data collection of analytics for reports on marketing campaign performance and effectiveness. Assists in the preparation and routing and review of documentation for product development activities. Performs other related duties and projects as business needs require at direction of management. Education and Experience: Bachelor’s degree in Marketing or related field, required. Minimum one (1) year of related experience. Prior experience in a medical device, healthcare, or dental industry preferred. Pay Range : $26.00-$32.00/hr