Web Communications Specialist, Principal

Job Overview Salary: $63,245.63 - $100,442.16 Annually Job Type: Full-time Job Number: 24CESA19MV078 Closing Date: 12/10/2024 11:59 PM Central Are you a skilled communicator with a passion for online internal engagement and public service? Hennepin County is seeking a Principal Web Communications Specialist to join the Communications department. This person will play an important role in leading and implementing web content strategy through partnerships with department communicators and program areas. Additionally, this person will leverage web analytics to identify trends and provide data-driven recommendations and edit content to align with web standards. We welcome candidates with advanced internal communication and problem-solving skills, a collaborative mindset, and a commitment to racial equity and climate action. Current Hennepin County employees who refer a candidate hired into an open competitive position may be eligible for a $500 referral bonus. For more information visit the employee referral program. Location and Hours This position is hybrid and will be performed on-site at the Hennepin County Government Center, 300 South 6th Street, Minneapolis, MN 55487, and remote as job duties require. Work hours will typically be Monday through Friday, 8 a.m. - 4:30 p.m. with occasional evenings and/or weekends. While this position is designated as hybrid, based on current requirements, hires must reside in or relocate to Minnesota or Wisconsin. About This Position Type This is a full-time, benefit earning position. This position is internally classified as a Communications Specialist, Principal. Click here to view the job classification specification. Key Responsibilities Write, edit, and maintain user-centered digital content that adheres to Hennepin County's website standards for quality, plain language, accessibility, and customer service. Help evolve these same standards through active continuous improvement and adoption efforts. Lead and implement content strategy through partnerships with department communicators and the program areas they represent to connect Hennepin County residents to the services and information they need and benefit from. Gather, interpret, and leverage Google Analytics to identify trends and provide data-driven website communication strategy and recommendations. Work as a critical website communication expert within Hennepin County's enterprise content management system (Sitecore) to lead content strategy, create and update content to web standards, support Search Engine Optimization, educate and assist Communications colleagues on website best practices. Train and assist users on managing and publishing web content. Apply HTML knowledge and experience to align with brand guidelines and proper use of web content standards. J-18808-Ljbffr