Product Marketing Manager

BitGo is the leading infrastructure provider of digital asset solutions, offering custody, wallets, staking, trading, financing and settlement out of regulated cold storage. Founded in 2013, BitGo is the first digital asset company to focus exclusively on serving institutional clients. BitGo is dedicated to advancing a digital financial services economy that is borderless and accessible 24/7. With multiple Trust companies around the world, BitGo is the preferred security and operational backbone for more than 1,500 institutional clients in 50 countries, including many of the world's top brands, cryptocurrency exchanges and platforms. BitGo also secures approximately 20% of all on-chain Bitcoin transactions by value and is the largest independent digital asset custodian. For more information, please visit www.bitgo.com.We're hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. You'll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We're looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to customers and to our coworkers. This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solvingResponsibilitiesGo-to-marketShape our messaging and positioningLead field research and competitive researchBuild out our buyer personas and user personasBe a key voice in developing our go-to-market strategySales enablementBuild sales enablement materials - including one-pagers, decks, videos, etc. - that help us improve our win rates and drive product adoptionPartner with Sales to understand industry trends, sales needs, and moreProductPartner with Product Management, as well as the rest of the business side, to help prioritize our product roadmap Own our product release communications strategy to drive greater product adoption by new and existing customersMarketingLaunch new products and features to the worldHelp plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convertWork with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnelInfluence industry analysts so they understand where we fit in the marketplace and why we're the best choice for our customersRequirements3+ years marketing experience in the software worldExcellent writing and communications skillsExperience with crypto, FinTech, etc. is helpful, but not requiredWhy Join BitGo?Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world's financial markets.Here are some of the benefits* of working at BitGo:Competitive base salary, bonus and stock options100% company paid health insurance for employee, partner and dependentsUp to 4% 401k company matchPaid parental leave, Paid vacationFree commuter/parking passFree custom lunches, dinners and snacks Computer equipment and workplace furniture to suit your needsGreat colleagues and inspiring startup environment*Benefits may vary based on location. Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you'll be able to look back and say you were part of the team that transformed investing.Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $130,000 - $170,000 USD base salary. Equity, an annual performance bonus and the benefits outlined below are also a part of this role's package.