Churchs Chicken
Church's Texas Chicken
Employee Job Description
Job Title:
Sr. Analyst, Digital Marketing
Reports to:
Director, Data & Analytics and VP, Digital & Loyalty
Department:
Strategy & Growth
Location:
Atlanta, GA
Revised:
October 2024
The Sr. Analyst, Digital Marketing is a pivotal role focused on leveraging data-driven insights to drive the next phase of growth for Church's Texas Chicken. Acting as a key analytical partner, this role will support one of the key growth priorities for the enterprise and have cross-function and senior leader visibility. The analyst will contribute significantly to laying the groundwork for broader analytical capabilities within the organization, directly influencing the strategy and direction of Digital & Loyalty for Church's.
The Sr. Analyst, Digital Marketing will play an essential role in supporting the company's growth strategy through partnership with the Marketing and Technology teams. They will be responsible for analyzing and synthesizing the key insights from our Digital sales and CRM data and translating these insights into execution. This position will support several efforts aimed at driving new growth for Church's. Key initiatives for this role include:
Provide analysis on new digital ordering web and app ecommerce performance Stand up digital and off premise automated reporting infrastructure and dashboards Support new loyalty program analytics and go-forward strategy Develop customer and campaign performance insights and analytics Support implementation and analytics for Paid, Owned, and Earned Media attribution The Sr. Analyst, Digital Marketing will be a key player part of Church's growth Data & Analytics team. This team will play a critical role in supporting all aspects of Church's business and has Church's latest set of tools and capabilities at their disposal to drive key initiatives across the enterprise. As part of this team, the Analyst will get visibility to all key analytical initiatives in the organization and will be part of a community of analytically driven team members. This role will play a crucial part in enhancing our digital ordering and loyalty strategies, contributing to the overall growth and success of our brand.
Key Responsibilities
Develop and maintain reporting on digital and off premise sales performance, customer behavior, and loyalty program outcomes. Collaborate with cross-functional teams to identify and implement data-driven solutions for digital and loyalty initiatives. Provide insights and recommendations based on data analysis and best practices. Stand up and manage ongoing improvements to automated reporting and dashboards for digital ordering and loyalty, ensuring data accuracy and data visualization requirements by business stakeholders are fulfilled. Create models and forecasts for digital and loyalty performance. Produce weekly reporting on digital sales performance across first- and third-party digital channels and analyses and insights on digital ordering and loyalty performance. Conduct ad hoc analysis to support business decisions and optimize digital and loyalty strategies Manage MMP vendor and dashboard(s) Optimize and leverage Google Analytics tagging and tracking Perform other duties as assigned Key skills and experience
Ability to synthesize complex and disparate data into actionable insights and analysis. Proactive in driving clarity in ambiguity to build new capabilities, processes, templates, etc., to stand up new digital and loyalty analytics in-house. Proficient at generating business insights and recommendations based on analysis. Working knowledge of data lake querying, digital sales analysis and reporting, Google Analytics tagging and tracking, mobile app measurement and tracking, loyalty program/campaign analysis and reporting, segmentation analysis Ability to foster and build strong relationships across functions in the organization Excellent communication skills, both written and verbal, with the ability to present complex data to non-technical stakeholders. Detail-oriented with a strong focus on accuracy and data integrity. Ability to manage multiple projects simultaneously and meet tight deadlines. Proven leadership experience in multiple enterprise sizes and scenarios Position requirements
Bachelor's degree in business, Marketing, Data Analytics, or a related field Proven experience in a similar analytical role, preferably within the restaurants or franchise industry Strong proficiency in analytical tools (e.g., Excel, Alteryx, etc.), data visualization tools (e.g., Tableau, Power BI), and presentation tools (PowerPoint, Thinkcell, etc.) Experience in data analysis, web analytics and digital marketing. Knowledge of programming languages like SQL, Python, and Java are often sought, as well as experience with reporting tools like Google Analytics or Adobe Analytics. Certifications in data analysis or digital marketing preferred. Experience with the following: eCommerce Performance, Digital & Loyalty Activation Goals, Loyalty Customer Campaign, and Loyalty Customer Segmentation Core Values & Behaviors
Build a culture of ownership, accountability, teamwork, focus, discipline, professionalism, organizational stewardship, performance standards & rewards. Look for ways to improve ourselves and inspire others to do the same. High Level of Guest Service - Internal & External - Show we care. Accountability & Ownership. Results oriented based on values. Emotional maturity to "get it right" vs. "be right." Keeps our commitments and acts with honesty and integrity. Willingness to serve the organization, its employees, and guests, celebrate differences, respect all cultures, and work together. Self-Awareness of our leadership style and impact on others. 'We' versus 'Me' perspective. Adaptability to needs of situation, nimble and flexible. Action oriented. Physical Requirements
Employees must be able to perform the essential functions of the position with or without reasonable accommodation. Ability to travel up to 15% of time.
1. If you're hungry for a career that's fun, fast-paced and loaded with opportunity, then you've come to the right place. At Church's®, we're not your typical quick service restaurant. We make real comfort food that makes a difference in peoples' lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others.
2. Church's Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law.
Employee Job Description
Job Title:
Sr. Analyst, Digital Marketing
Reports to:
Director, Data & Analytics and VP, Digital & Loyalty
Department:
Strategy & Growth
Location:
Atlanta, GA
Revised:
October 2024
The Sr. Analyst, Digital Marketing is a pivotal role focused on leveraging data-driven insights to drive the next phase of growth for Church's Texas Chicken. Acting as a key analytical partner, this role will support one of the key growth priorities for the enterprise and have cross-function and senior leader visibility. The analyst will contribute significantly to laying the groundwork for broader analytical capabilities within the organization, directly influencing the strategy and direction of Digital & Loyalty for Church's.
The Sr. Analyst, Digital Marketing will play an essential role in supporting the company's growth strategy through partnership with the Marketing and Technology teams. They will be responsible for analyzing and synthesizing the key insights from our Digital sales and CRM data and translating these insights into execution. This position will support several efforts aimed at driving new growth for Church's. Key initiatives for this role include:
Provide analysis on new digital ordering web and app ecommerce performance Stand up digital and off premise automated reporting infrastructure and dashboards Support new loyalty program analytics and go-forward strategy Develop customer and campaign performance insights and analytics Support implementation and analytics for Paid, Owned, and Earned Media attribution The Sr. Analyst, Digital Marketing will be a key player part of Church's growth Data & Analytics team. This team will play a critical role in supporting all aspects of Church's business and has Church's latest set of tools and capabilities at their disposal to drive key initiatives across the enterprise. As part of this team, the Analyst will get visibility to all key analytical initiatives in the organization and will be part of a community of analytically driven team members. This role will play a crucial part in enhancing our digital ordering and loyalty strategies, contributing to the overall growth and success of our brand.
Key Responsibilities
Develop and maintain reporting on digital and off premise sales performance, customer behavior, and loyalty program outcomes. Collaborate with cross-functional teams to identify and implement data-driven solutions for digital and loyalty initiatives. Provide insights and recommendations based on data analysis and best practices. Stand up and manage ongoing improvements to automated reporting and dashboards for digital ordering and loyalty, ensuring data accuracy and data visualization requirements by business stakeholders are fulfilled. Create models and forecasts for digital and loyalty performance. Produce weekly reporting on digital sales performance across first- and third-party digital channels and analyses and insights on digital ordering and loyalty performance. Conduct ad hoc analysis to support business decisions and optimize digital and loyalty strategies Manage MMP vendor and dashboard(s) Optimize and leverage Google Analytics tagging and tracking Perform other duties as assigned Key skills and experience
Ability to synthesize complex and disparate data into actionable insights and analysis. Proactive in driving clarity in ambiguity to build new capabilities, processes, templates, etc., to stand up new digital and loyalty analytics in-house. Proficient at generating business insights and recommendations based on analysis. Working knowledge of data lake querying, digital sales analysis and reporting, Google Analytics tagging and tracking, mobile app measurement and tracking, loyalty program/campaign analysis and reporting, segmentation analysis Ability to foster and build strong relationships across functions in the organization Excellent communication skills, both written and verbal, with the ability to present complex data to non-technical stakeholders. Detail-oriented with a strong focus on accuracy and data integrity. Ability to manage multiple projects simultaneously and meet tight deadlines. Proven leadership experience in multiple enterprise sizes and scenarios Position requirements
Bachelor's degree in business, Marketing, Data Analytics, or a related field Proven experience in a similar analytical role, preferably within the restaurants or franchise industry Strong proficiency in analytical tools (e.g., Excel, Alteryx, etc.), data visualization tools (e.g., Tableau, Power BI), and presentation tools (PowerPoint, Thinkcell, etc.) Experience in data analysis, web analytics and digital marketing. Knowledge of programming languages like SQL, Python, and Java are often sought, as well as experience with reporting tools like Google Analytics or Adobe Analytics. Certifications in data analysis or digital marketing preferred. Experience with the following: eCommerce Performance, Digital & Loyalty Activation Goals, Loyalty Customer Campaign, and Loyalty Customer Segmentation Core Values & Behaviors
Build a culture of ownership, accountability, teamwork, focus, discipline, professionalism, organizational stewardship, performance standards & rewards. Look for ways to improve ourselves and inspire others to do the same. High Level of Guest Service - Internal & External - Show we care. Accountability & Ownership. Results oriented based on values. Emotional maturity to "get it right" vs. "be right." Keeps our commitments and acts with honesty and integrity. Willingness to serve the organization, its employees, and guests, celebrate differences, respect all cultures, and work together. Self-Awareness of our leadership style and impact on others. 'We' versus 'Me' perspective. Adaptability to needs of situation, nimble and flexible. Action oriented. Physical Requirements
Employees must be able to perform the essential functions of the position with or without reasonable accommodation. Ability to travel up to 15% of time.
1. If you're hungry for a career that's fun, fast-paced and loaded with opportunity, then you've come to the right place. At Church's®, we're not your typical quick service restaurant. We make real comfort food that makes a difference in peoples' lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others.
2. Church's Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law.