L Oreal USA
Senior Manager, Global Video Creative Lead, Biolage, Pureology & Mizani DMI
L Oreal USA, New York, New York, us, 10261
Who We Are:
For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oral Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L'Oreal Technique and Pureology.
We are the internal creative team for L'Oreal USA's American Brands of the Professional Products Division, including Redken, Matrix, Biolage, Pureology, Mizani, Pulp Riot and L'Oreal Technique.
We are seeking a dynamic and innovative Creative Manager with a specific expertise in video-led advertising campaigns. This role will act as the video-focused creative lead, concepting and directing video-led advertising campaigns. The ideal candidate will have previous in-house or agency experience, be highly social media savvy, and possess a strong understanding of what makes content impactful, interesting and entertaining for a target audience.
Key Responsibilities:
Lead the creative ideation, conceptualization, and direction of best-in-class video-led advertising campaigns. Develop the core conceptual thread-the "big idea"-that ties the overarching campaign together across key consumer touchpoints. Create upper funnel awareness assets and ensure the concept continues across mid and lower funnel assets. Pitch and present ideas through verbal and storyboard presentations. Collaborate with the Brand Creative Director, Art Director, Video Editor, and Project Manager to bring campaigns to life. Manage and partner with a Video Editor, fostering a collaborative and creative work environment. Stay current with the latest trends in culture, beauty, and fashion to inform and inspire creative work. Required Skills and Experience:
8+ years of experience in a creative advertising role, with a focus on video-led campaigns. Strong writing skills and the ability to generate compelling creative ideas. Thorough understanding of every step of the campaign creation process - from pre-pro to production to post. Strong leadership skills to guide and inspire creative talent including writers, producers, directors, editors and motion designers. Proficiency in utilizing key references and swipes to effectively communicate campaign ideas. A deep curiosity and interest in the latest cultural trends, particularly in beauty and fashion. Ability to pitch and convince others of ideas through compelling presentations. Effective communication and collaboration skills to work with different departments and stakeholders. Preferred Skills and Experience:
Resilience and the ability to handle feedback constructively. Flexibility to adapt to changing circumstances and challenges during the production process. Broad knowledge of pop culture and historically iconic video media moments to draw inspiration from. A self-starter mentality, capable of taking a brief and running with it to bring your ideas to life. Experience in the beauty, fashion and/or luxury space. Strong narrative skills to craft compelling and emotionally engaging stories. Work Environment:
Hybrid work model: 3 days in office, 2 days remote. Occasional travel required for on-location shoots.
Company Culture and Values: We are part of the L'Oral family, which emphasizes innovation, diversity, and sustainability. Our key values include:
Innovation and Creativity: Encouraging employees to think creatively and develop cutting-edge beauty products and solutions. Diversity and Inclusion: Creating an inclusive environment where all employees feel respected and valued. Sustainability: Committing to sustainable practices and promoting sustainable beauty. Professional Development: Investing in the professional growth of our employees. Entrepreneurial Spirit: Encouraging ownership of projects and entrepreneurial thinking. Collaboration: Promoting teamwork and cross-functional partnerships. Customer-Centric Approach: Prioritizing the needs of our customers and delivering high-quality products and services.
What's In It For You: * Salary Range: $117,400-$167,300 * Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) * Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) * Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) * Access to Company Perks (VIP Access to L'Oral's Internal Shop for Discounted Products, Monthly Mobile Allowance) * Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) * Employee Resource Groups (Think Tanks and Innovation Squads) * Access to Mental Health & Wellness Programs
Flexibility to travel and work on-location as needed
As an integral part of our culture at L'Oral, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oral products as well as VIP Access to L'Oral's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Don't meet every single requirement?
At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oral Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L'Oreal Technique and Pureology.
We are the internal creative team for L'Oreal USA's American Brands of the Professional Products Division, including Redken, Matrix, Biolage, Pureology, Mizani, Pulp Riot and L'Oreal Technique.
We are seeking a dynamic and innovative Creative Manager with a specific expertise in video-led advertising campaigns. This role will act as the video-focused creative lead, concepting and directing video-led advertising campaigns. The ideal candidate will have previous in-house or agency experience, be highly social media savvy, and possess a strong understanding of what makes content impactful, interesting and entertaining for a target audience.
Key Responsibilities:
Lead the creative ideation, conceptualization, and direction of best-in-class video-led advertising campaigns. Develop the core conceptual thread-the "big idea"-that ties the overarching campaign together across key consumer touchpoints. Create upper funnel awareness assets and ensure the concept continues across mid and lower funnel assets. Pitch and present ideas through verbal and storyboard presentations. Collaborate with the Brand Creative Director, Art Director, Video Editor, and Project Manager to bring campaigns to life. Manage and partner with a Video Editor, fostering a collaborative and creative work environment. Stay current with the latest trends in culture, beauty, and fashion to inform and inspire creative work. Required Skills and Experience:
8+ years of experience in a creative advertising role, with a focus on video-led campaigns. Strong writing skills and the ability to generate compelling creative ideas. Thorough understanding of every step of the campaign creation process - from pre-pro to production to post. Strong leadership skills to guide and inspire creative talent including writers, producers, directors, editors and motion designers. Proficiency in utilizing key references and swipes to effectively communicate campaign ideas. A deep curiosity and interest in the latest cultural trends, particularly in beauty and fashion. Ability to pitch and convince others of ideas through compelling presentations. Effective communication and collaboration skills to work with different departments and stakeholders. Preferred Skills and Experience:
Resilience and the ability to handle feedback constructively. Flexibility to adapt to changing circumstances and challenges during the production process. Broad knowledge of pop culture and historically iconic video media moments to draw inspiration from. A self-starter mentality, capable of taking a brief and running with it to bring your ideas to life. Experience in the beauty, fashion and/or luxury space. Strong narrative skills to craft compelling and emotionally engaging stories. Work Environment:
Hybrid work model: 3 days in office, 2 days remote. Occasional travel required for on-location shoots.
Company Culture and Values: We are part of the L'Oral family, which emphasizes innovation, diversity, and sustainability. Our key values include:
Innovation and Creativity: Encouraging employees to think creatively and develop cutting-edge beauty products and solutions. Diversity and Inclusion: Creating an inclusive environment where all employees feel respected and valued. Sustainability: Committing to sustainable practices and promoting sustainable beauty. Professional Development: Investing in the professional growth of our employees. Entrepreneurial Spirit: Encouraging ownership of projects and entrepreneurial thinking. Collaboration: Promoting teamwork and cross-functional partnerships. Customer-Centric Approach: Prioritizing the needs of our customers and delivering high-quality products and services.
What's In It For You: * Salary Range: $117,400-$167,300 * Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) * Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) * Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) * Access to Company Perks (VIP Access to L'Oral's Internal Shop for Discounted Products, Monthly Mobile Allowance) * Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) * Employee Resource Groups (Think Tanks and Innovation Squads) * Access to Mental Health & Wellness Programs
Flexibility to travel and work on-location as needed
As an integral part of our culture at L'Oral, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oral products as well as VIP Access to L'Oral's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Don't meet every single requirement?
At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer
and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.