MARKETING- Manager Communications

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams' Performance Coatings Group will be the central point of segment marketing communications strategy, program development, execution of demand generation and sales enablement initiatives related to the High Performance Flooring, Intumescent Fire Protection and High Value Infrastructure/Commercial Construction portfolios for the Sherwin-Williams brand. Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals with a strong focus on architect, specifier, and contractor personas. All aspects of marketing communications, including demand gen campaign/program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral and internal communications, are managed by this position. The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs. The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth. Strategic Marketing Communications Lead the communication of key initiatives from the Protective & Marine and High Performance Flooring segment marketing organization to ensure alignment with business goals and segment objectives. Translate business growth requirements into actionable marketing communications strategies and programs with defined target audience, meaningful differentiation, and appropriate tactics to execute. Work with market segment leaders to create annual marketing communications strategy, plans and tactics that achieve segment growth and increase brand awareness. Marketing Communications Program Management Design and manage segment content initiatives, product launches, demand gen campaigns, sales promotions, trade shows, media and PR programs, etc. with minimal supervision/direction from global marketing communications director. Serve as a marketing communications thought leader within the divisional marketing team, interfacing daily with market segment leadership, product management, strategic accounts and sales. Coordinate and prioritize projects and requests and clearly communicate strategy, timeline and budgets for those projects to creative services and digital marketing teams. Deliver innovation and leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices. Manage localization and customization of campaigns to optimize impact. Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement. Digital Provide content for social media accounts, coordinating with Inbound Marketing Manager on scheduling and best practices for growth. Collaborate with regional teams in EMEAI and Latin America on content sharing. Own and publish content for designated segment pages on websites. Collaborate with the digital marketing team to follow best practices and drive innovation to support demand gen strategies and tactics. Public Relations and Thought Leadership Content Owner of engagement strategy for trade media. Leverage creative services team and external agencies to generate