Digital Content Specialist Job at Villanova University in Villanova

Posting Details (Default Section)

Posting Number:
20244235S

Position Title:
Digital Content Specialist

Position Type:
Staff

Location:
Villanova, PA

Recruitment Type:
Internal/External Applicants

Work Schedule:
full-time/12-months

Avg Hours Week

Department:
655 - University Communication and Marketing - College Communications

Position Summary:
The Digital Content Specialist is responsible for supporting communications and marketing efforts, specifically content development strategies and content creation, for a portfolio of online, on-campus and hybrid modality graduate programs. He/She/They must be a strong writer, with a developed understanding of SEO strategies and tactics, and will be is responsible for SEO -driven content development and ideation across platforms including web pages, landing pages, emails, text messaging video scripts, infographics, emails, and social and digital advertising to support SEO , marketing and lead generation efforts. The Content Specialist will work alongside communications, marketing, enrollment and academic teams to develop brand-focused content that supports university enrollment goals.

Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:

• Collaborates with and supports the UCM Director, Digital Recruitment Marketing with communications and marketing efforts, specifically content development strategies and content creation, for a portfolio of online, on-campus and hybrid modality graduate programs.
• He/She/They must be a strong writer, with a developed understanding of SEO strategies and tactics, and will focus on SEO -driven content development and ideation across platforms including web pages, landing pages, text messaging, video scripts, infographics, emails, and social and digital advertising to support SEO , marketing and lead generation efforts.
• Participate in timely discussions of content performance metrics and adjust/update/optimize content as needed based on analytics and SEO management tool performance.
• Work alongside communications, marketing, enrollment and academic teams to develop brand-focused content that supports university enrollment goals.
• Closely coordinates with UCM web content team and University IT for web content strategy, design via Adobe Experience Manager ( AEM ) and execution as well as effective use of the University's CRM (Slate).
• Collaborates with UCM areas - marketing, design, etc. - to generate creative content for specific digital marketing recruitment.
• Works with agency partners to develop, refine and flex creative content to support marketing, brand, and enrollment goals.
• Upholds and integrates the Villanova brand into all program content development.
• Performs other duties and assists with projects as assigned.

Minimum Qualifications:

• Bachelor's degree required.
• The candidate must have 3 or more years of digital marketing experience in content development.
• Must have demonstrated metrics-driven success in achieving goals and objectives.
• The individual selected must be a team player with strong communication, project management and problem-solving skills.
• He/She/They must be an excellent relationship builder within the organization and with external vendors.
• Must have proven experience developing content for digital campaigns and ability to manage several projects simultaneously, in a deadline-driven environment.
• He/She/They must have strong organization, multi-tasking abilities with superior attention to detail.
• Must be a flexible, upbeat, energetic self-starter who enjoys collaboration.
• The individual must have a deep commitment to the well-being of the University and a commitment to the University's Catholic/Augustinian heritage, the advancement of its mission and to serving the needs of a diverse community.
• The individual must have proven expertise writing and editing compelling content to generate web traffic and convert leads.
• Strong understanding of the importance of SEO in the lead generation process.
• He/She/They must be highly proficient in digital advertising, i.e. Facebook, Google, LinkedIn, Instagram, etc.
• Candidate should have a good understanding of Google Search Console, Google Analytics, Google Tag Manager and other digital marketing analytics tools.
• Interactive/web/mobile know-how ( HTML , CSS ), use of AEM as content management system, video experience and understanding of UX and CX are required.
• Understanding of PC and MAC platforms; server technology.

Preferred Qualifications:

• Bachelor's degree preferred in marketing, communications, advertising, journalism or a related field.
• Certification in digital marketing or marketing technology a plus.
• Experience within an academic environment preferred.

Physical Requirements and/or Unusual Work Hours:

• Must be willing to work evenings, weekends and some holidays as the demands of the job dictate.

Special Message to Applicants:

N/A

Posting Date:
12/12/2024

Closing Date (11:59pm ET):

Salary Posting Information:
Salary is commensurate with experience.

Salary Band:
14

Job Classification:
exempt