Director of Earned Media

Director of Earned Media

Reports to: Managing Director

Sensis is seeking an experienced, dynamic and motivated public relations leader to join our senior management team. The Director of Earned Media will oversee our agency’s PR and social media services practice, leading a team of public relations, social media, and content marketing professionals in delivering cutting-edge earned media solutions to our growing roster of clients. We are looking for someone with an entrepreneurial spirit and a seasoned business professional who can focus on optimizing staffing, both onsite and through contract teams to respond appropriately to existing and incoming work of various clients and budgets.

• Manage the P&L for the earned media practice with responsibility for performance (both growth and profitability)
• Aggressively grow the business through a combination of cultivating existing clients, rolodex, networking, new business RFPs
• Implement best-in-class processes to improve how we operate, from the nuts-and-bolts of executing effective PR and social media programs for clients to working internally with Account, Creative, Media and Strategy team members

Qualifications

• Integrated marketing experience at a PR, advertising, social media or digital agency or hands-on experience running their own PR agency or practice
• 10+ years of senior level PR operations and management experience
• Experience in multicultural markets – ideally across Hispanic, African-American and Asian markets
• Strong media relationships – across mainstream and ethnic media
• Strong digital influence relationships – including bloggers, social media personalities, etc.
• Comfort and experience in business development and client interaction
• Managed and scaled a small team into a mid-sized team
• Positive, enthusiastic attitude with great teamwork and interpersonal skills, reflecting the ability to interact with cross- departmental groups

Duties and Responsibilities
 

• Lead Earned Media practice
• Actively manage a P&L for our earned media practice
• Traveling to client meetings and new business pitches, in and around Southern California, Washington, DC, and Atlanta, GA
• Be a role model, a mentor and a coach
• Ongoing, effective communication among the organization on systems performance (both good and bad)
  • With the Strategy team, to help develop integrated programs to achieve client’s goals
  • With the Creative team as it relates to creative department challenges
  • With the internal Tech/PM team as it relates to opportunities for improvement
  • With the Account team as it relates to overall client deliverable/goals
  • With the Business Development team as it relates to new opportunities
  • With Management as far as ‘big picture’ thinking
  • Model infrastructure growth and create plans for meeting that growth Earned Media

About Sensis

Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO. In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.