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Sanborn

Director of Marketing

Sanborn, Boston, MA, United States

ABOUT US

Are you a creative thinker with a passion for marketing? Do you thrive in a fast-paced environment and love taking on new challenges? If so, we want you on our team! We are seeking an innovative Director of Marketing, with demonstrated experience to lead our marketing team and drive growth in the geospatial market for products and services. The ideal candidate will have a deep understanding of the current trends and best practices in Digital Marketing and a proven track record of developing and executing successful marketing strategies.

Founded in 1866, The Sanborn Map Company (Sanborn) is one of the oldest continuously operating mapping and geospatial information technology companies in the US. Our work is highly visual, and our mapped data and applications are an essential part of today's information economy. We serve many industries and government departments and need to communicate effectively with them about our wide range of products and services. We remain at the forefront of the GIS and photogrammetry industry by offering high quality, technologically superior products and services backed by the industry's most experienced staff. We are looking for a talented individual to fill this role working in a collaborative environment ready to innovate workflow.

SUMMARY

The focus of this position is to translate our company goals and project accomplishments into effective and engaging marketing activities. We are looking for a creative and self-motivated Director of Marketing to guide a small dynamic team of Social, Graphic Design, and Web specialists and drive our marketing efforts to new heights.

You will work in collaboration with the heads of Sales and Business development to ensure that our marketing activities are well-integrated with our sales and business development efforts ensuring that marketing campaigns align and execute against the overall brand strategy. If you're ready to take your marketing career to the next level and make a real impact, we want to hear from you!

Location: Colorado Springs, CO or Boston, MA

KEY RESPONSIBILITIES:

  • Brand Management: Oversee the on-going development and management of the company's brand identity and ensure consistent messaging across all channels.
  • Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital, print, and events.
  • Lead Generation: Develop and implement lead generation strategies to drive sales and business growth.
  • Leadership: Provide leadership for the Marketing Team. Leading, mentoring, and coaching a team of marketing professionals. Fostering a collaborative and high-performance culture.
  • Market Research: Stay informed of Sanborn's business development and sales campaigns, industry trends, and competitive posture to drive messaging and brand positioning.
  • Content Generation: Lead and contribute to content generation, including idea generation, quality control, innovation, and as a contributing writer.
  • Creative Application: Apply creativity to various communication systems, including web pages, emails, social media, video, YouTube channel, press releases, paid advertising, trade show displays, and digital and printed materials.
  • Performance Monitoring: Monitor and report on marketing activity and results to track progress, identify successful efforts, and promote process improvement.
  • Calendar Management: Manage and maintain a calendar of marketing activity and commitments.
  • Budget Management: Manage the marketing budget effectively.

SUPERVISORY RESPONSIBILITIES:

  • Managing 3-4 staff

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Experience: 5+ years of relevant marketing experience required
    • Working at an Advertising Agency or Consultancy a plus

  • Creative Mindset: A natural ability to think outside the box and bring fresh ideas to the table.
  • Self-Motivated: Proactive and driven, with a strong desire to take ownership of projects and see them through to completion.
  • Adaptable: Comfortable with change and able to pivot strategies as needed to meet evolving business goals.
  • Communication Skills: Excellent written and verbal communication skills.

EDUCATION:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
    • MBA or advanced degree preferred.



Salary Range: 90K - 130K annually

Applicant must live in the U.S. and be authorized to work in the U.S.

Sanborn offers a comprehensive health and wellness program which includes medical, dental, vision, 401k, holiday, PTO, EAP, disability and life insurance benefits.

TO APPLY: Visit our website: www.Sanborn.com under the Careers menu option to apply. We are accepting applications for this position until December 31, 2024. Sanborn is an AA/Veteran/Disability Equal Opportunity Employer.