Patient Marketing Director

About the job Patient Marketing Director

• POSITION: Patient Marketing Director - Pharmaceutical/Biotech
• LOCATION: San Diego, California
• WORK ARRANGEMENTS: Onsite

ABOUT THE OPPORTUNITY

Northwest Talent Solutions is a leading Technology, Finance, and Healthcare workplace quality consulting firm partnering with outstanding clients within the private industry and public sector. We're collaborating with a preferred pharmaceutical/biotech client in San Diego to find a talented marketing leader ready to make an impact as Patient Marketing Director.
What Sets Our Client Apart:

• Industry leader in innovative therapeutic treatments
• Substantial investment in direct-to-consumer marketing initiatives
• Commitment to improving patient outcomes through breakthrough therapies
• Comprehensive benefits package including health, dental, vision, and 401(k)
• Professional development and growth opportunities
• Relocation assistance available

Your Impact & Contributions:

• Lead transformative direct-to-consumer marketing strategies for a flagship brand with $137M+ annual marketing investment
• Drive strategic vision and execution of integrated marketing campaigns across TV, digital, and social media channels
• Develop and implement innovative patient engagement strategies that enhance treatment awareness and accessibility
• Build and maintain strategic partnerships with agencies, creating compelling creative content that resonates with patients
• Analyze campaign performance metrics and market dynamics to optimize marketing strategy and ROI
• Champion data-driven decision making while maintaining empathy for patient needs
• Collaborate with cross-functional teams to ensure alignment of patient-focused initiatives

What You Bring to Succeed:

• Track record of leading successful DTC marketing campaigns in pharmaceutical/biotech
• Experience managing substantial marketing budgets and agency relationships
• Proven expertise in TV advertising, digital marketing, and patient engagement strategies
• Strong analytical capabilities for evaluating campaign performance and market trends
• Experience with patient testimonials and influencer campaign management
• Deep understanding of pharmaceutical marketing compliance requirements
• Bachelor's degree required; Advanced degree (MBA/Master's) preferred
• 12+ years of relevant pharmaceutical/biotech marketing experience
• Outstanding cross-functional leadership and collaboration skills

Applicant Insights:

• Describe your experience managing large-scale DTC marketing campaigns in pharma/biotech
• Share an example of how you've used data analytics to optimize marketing performance
• What approaches have you found most effective for patient engagement in therapeutic areas?

For confidential consideration, please apply with your resume, insights, and salary expectations.

Scale Beyond the Talent Bar
https://nwtalentsolutions.com/