Sr. Marketing Manager, AWS Search Marketing

Description The AWS Search Marketing team is looking for a paid (SEM) and organic (SEO) search expert to join as a Sr. Marketing Manager. The role will sit within the Search Experience (X) function of the team, focused on developing exceptional experiences for prospects and customers we engage on external search engines such as Google and Bing. This person will be customer obsessed and able to pair data and anecdotes to determine strategic opportunities to make Search a valuable experience to all customers, whether they are creating an AWS account for the first time or have been a long-time customer. This person will be able to define business opportunities and contribute to strategy development. This person will own mechanisms and project roadmaps focused on delivering improved customer journeys and work with stakeholders to iterate on learnings. Key job responsibilities *Be customer obsessed. View search engine activity through the lens of AWS prospects and customers. *Identify opportunities to improve the customer experience through SEO and SEM strategy and tactics. *Utilize data and anecdotes to support decisions. Be comfortable utilizing data and dashboards in a self-serve culture. *Write documents to articulate opportunities to Search marketing team members and other internal stakeholders. *Make recommendations on strategy, investment allocation (ie ad spend or tool investments), and roadmap prioritization. *Ownership on components of programs such as whether paid search campaigns, bidding, or page content recommendations. *Partner with other Search team members to drive value from SEM and SEO while doing so more efficiently through improved processes, automation and AI applications. About the team AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 6+ years of professional non-internship marketing experience Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience communicating results to senior leadership Experience building, executing and scaling cross-functional marketing programs Experience developing strategies and tactical implementation in paid search (SEM). Preferred Qualifications Experience with Salesforce and Tableau Search marketing strategic application. Comfort in using data to define opportunities across SEO and SEM. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.