Head of Global Product Marketing
Siemens Medical Solutions USA, Inc, Issaquah, WA, United States
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Apply now for the position of Head of Global Product Marketing and you will join our Ultrasound Marketing team based in Issaquah, WA, contributing to the growth of our ultrasound solutions through understanding and addressing unmet customer needs. This is a hybrid position in our Issaquah, WA office. Your Role: * Leading a team of Global product marketers across diagnostic ultrasound for general imaging, cardiovascular and ICE solutions including ultrasound systems and catheters. * Developing the value propositions for the Global market to drive effective commercial strategies that increase the sales and unit growth of the Performance Portfolio for General Imaging and Cardiovascular Ultrasound solutions. * Leading the development and implementation of Global marketing programs, channel, and pricing strategies to ensure the growth and expansion of the assigned portfolio. * Overall product positioning strategies and product commercial lifecycle management for the Global markets. * Serving as the key liaison with Regional Marketing leads, Sales Heads and Product Portfolio Management to provide the Global customer perspective and collaborate in development of product business cases to drive portfolio strategies and influence development strategies to meet the needs of the Global diagnostic ultrasound market. * Management of developing, implementing, and executing global strategic marketing plans to increase Ultrasound sales and market share in each segment. * Lead overall Global marketing plans and work with marketing, sales, development and creative staff, leading market research efforts to uncover the viability of current and existing products/services. * Partner with Regional marketing to support business partners globally to maximize your portfolio's reach in the market. * Determine budgets and targets and develop pricing strategies for products and services. * Developing and driving go-to-market plans that include but is not exclusive to defining product positioning, pricing, naming, promotional strategy and messaging of your respective portfolio in partnership with cross-functional marketing peers. * Collaboration with all functions within the broader Siemens Healthineers Ultrasound Marketing and Sales team as well as with our R&D, Service, Product Management, Supply Chain Management departments and external business partners. * Support and align with clinical marketing, development, Communications team for tradeshows, KOL management and sales activities as requested to support overall ultrasound business. Your Expertise: * Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical, sales, business partners, and customer community while having a strong appreciation for the technical needs and challenges of diagnostics industry in the Ultrasound Market. * Establish and maintain domain knowledge of the competitive landscape and detailed technical expertise in their respective Ultrasound Portfolio Segment. * Ability to build, develop and lead best in class marketing teams with focus on customer and sales. * Express customer centric behavior, with strong Business and Sales focus. * Have extraordinary communication and presentation skills and the ability to connect with key opinion leaders worldwide. Required Skills, Education and Experienc To view the full job description,