ViiV US Digital Communications Director

Reference #: 409785 ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare was created as a joint venture between GSK as majority owners, and Pfizer with Shionogi joining in 2012. ViiV Healthcare is united by our mission to leave no person living with HIV behind and our ambition to end HIV and AIDs. We are unrelenting commitment to being a trusted partner for all people living with and impacted by HIV. Our aim is to think, act, and connect differently through a focus on innovative medicines for HIV treatment and prevention as well as challenging stigma. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatment, prevention, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the HIV community. Our culture is all about being ambitious for patients, accountable for impact and always doing the right thing. Being a part of the ViiV team feels fast-paced, diverse, inclusive, collaborative, and caring. But ViiV isn't just somewhere to work - it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. Reporting to the Global Digital Communications Director, the US Digital Communications Director is a critical role for the strategic deployment in the US of the ViiV global digital communications strategy. Please note that this role can be based out of Durham, NC or Philadelphia, PA or NYC. Unfortunately, we're unable to provide relocation assistance at this time. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Strategic counselling and Stakeholder Management. The US Digital Communications Director acts as a digital strategic business partner to the US Communications and External Affairs team, ensuring their priorities are represented in the overall ViiV Digital Communications Strategy. Key factors to succeed in the role are: 1. Ensuring that the US Digital Execution is aligned with the Global Strategy. 2. Provide real-time strategic digital communications advice. 3. Effectively manage stakeholders needs and expectations. A key expectation for this role is to build strong stakeholder relationships, develop strategic plans in consultation with the Comms team as well as ensure delivery. "On the ground" event support. In person support to US Communications events and activations is a key expectation of this role. This includes but is not limited to creating a digital communications plan for the activation in questions, lead on "live" on the ground content capture and manage agency partners involved in the process. Location of events and activations vary, hence travel across the US is necessary. (Approximately once a month or every 6 weeks). Content Strategy & development. Act as content owner for the US workstream working on development with support from agency partners, ensuring ontent is insight and audience driven. Scheduling of US content to the VHC content calendar should happen in alignment and coordination with global digital communications senior manager who is the calendar's gate keeper. Paid media. The US Digital Communications Director leads on US always-on paid strategy and works in partnership with the Global Digital Communications Senior Manager on its execution via agency partners. Also works on budget tracking with Global Digital Communications Director. Accountability. The US Digital Communications Director is a strategic business partner to US Corporate Communications and External Communications Head and workstream leads to ensure their programs, campaign and initiatives include are conceived with digital first mindset. This includes but is not limited to content strategy, content creation, execution of organic and paid campaigns among others. Congress Support. The US Digital Communications Director leads the digital communications strategy and execution of ID Week, and supports from a US perspective additional global medical meetings, where ViiV Healthcare has a presence. Web & Search Optimization: The US Digital Communications Director is responsible to maintain US Website up to date and in alignment with Global Web and SEO Strategy. This includes, partnering with content owners and MOC team to ensure all web projects are delivered on time and to the highest standard, including content approvals. Additionally, acts as the main point of contact for search optimization, managing the relationship with agency partner. Agency and Budget Management: The US Digital Communications Director is expected to manage relationships with agency partners. This is inclusive of project management and execution as well as budget management. Ensuring that company resources are well managed and spent is key for success in this role. The US Digital Communications Director partners with Global Digital Communications Director on managing US Digital Communications Budget. Insights & Analytics: The US Digital Communications Director is expected to lead on monthly metrics analysis and deliver insights and best practices. Incorporating these insights to overall digital communications execution. The US Digital Communications Director is key for alignment and integration of the US LOC to Global Digital Communications Strategy and initiatives. It's critical to ensure the ViiV's US narrative, business, people and values reach and engage with Key audiences. The ideal candidate is strategic thinker with a passion to execute and do in a fast pace and always changing environment. Why You? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's degree in Marketing OR Communications OR Journalism 8+ years of experience in communications within a corporate, global environment. 5+ years of experience in writing, editing and visual storytelling skills for web and social media. Experience creating on-brand visual content aligned with formats to use on social media channels. Experience managing corporate social media channels and presence, including through platforms such as Sprinklr. Preferred Qualifications: If you have the following characteristics, it would be a plus: Knowledge and experience in analysing social media metrics and applying digital insights to set targets for and constantly improve content and campaigns. Knowledge and experience in executing paid/sponsored campaigns. Ability to work collaboratively and build relationships with senior leaders at ViiV and external stakeholders (including multiple agencies). Knowledge of SEO and social media best prac