Social Media Manager

Treasured Pets Foundation (TPF) is a registered 501(c)(3)

tax-exempt organization incorporated in Florida. We are located in the St.

Petersburg - Clearwater, FL area. The organization was formed in 2021 for the

sole purpose of disrupting and combatting Economic Euthanasia. We are dedicated

to empowering pet and companion animal parents with the knowledge and resources

needed to enhance and extend the lives of their beloved canine and feline

companions. While we’ve made outstanding progress since 2021, Treasured Pets

still has scores of work to do. The problem of Economic Euthanasia is enormous,

and the solution complex — requiring considerable funds and abundant human

resources. We need your support to expedite the release of our innovative

programs intended to disrupt and alleviate Economic Euthanasia. Please help us

fulfill our mission and realize our vision by donating the time you feel

comfortable contributing. The Social Media Manager role is vital to our

organization's mission. Accordingly, the position will convert from an unpaid

volunteer role to a paid career when the company is solvent.

Title: Social Media Manager

Pay: Unpaid position that will convert to a paid

salary of $40,000–$45,000

Time Commitment: Five+ hours per week with a min.

commitment of six-months

Shift and Schedule: You decide, Monday – Friday, Weekends

as needed

Location: Remote/Work-from-Home

Reports to: President & Executive Director, COO,

BOD

Department or Team: Marketing & PR

Job Summary: The Social Media Manager’s job focuses

on increasing brand awareness through the effective use of social media outlets.

A skilled Social Media Manager can pioneer our social media strategy and help

us achieve the online presence we aspire to. You will be responsible for

creating and managing captivating, interactive content across Facebook,

Twitter, Instagram, and TikTok platforms. The ideal candidate will bring prior

experience in analyzing performance metrics and leveraging data to enhance social

media marketing campaigns, thereby augmenting brand awareness. A profound

understanding of social media trends and exceptional communication skills are

prerequisites. Proficiency in analytical tools is a must.

Primary Responsibilities:

Ø Primary

Responsibilities:

Planning and developing social media campaigns

Crafting compelling content or getting it

developed

Posting content across social media accounts

Engaging with customers on different channels

Analyzing existing campaigns

Keeping up-to-date with the latest social media trends

Secondary Responsibilities:

Analyze donor expectations according to past social media activity

Develop social media campaigns

Define key performance indicators and KRAs for

social media campaigns

Update social media content across all channels

Engage with customers and followers

Use tools such as Buffer or Hootsuite, or other social media marketing tools

Monitor campaigns and analyze data obtained

Track SEO and web traffic metrics

Establish relationships with social media influencers to develop a strong network

Develop content or assign tasks to content developers

Communicate effectively to all stakeholders, e.g., management and content developers