Marketing Manager, SMB Marketing, Amazon Ads

Description Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place. A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win! As part of our growing SMB Marketing team, we are looking for a Marketing Manager who is passionate about helping small businesses succeed off Amazon. In this role, you will drive the comprehensive marketing strategy that includes identifying the problem, core objectives and goals, overview of demand initiatives and priorities, and cross-team opportunities needed to reach our goal for the product(s) and features they oversee. You need to identify target customers or opportunity segments, consult with Product Marketing Managers to determine product value propositions and develop compelling messages reflecting those value propositions, and provide direct input to marketing communications. You will also create case studies to highlight the journey small businesses go through to scale their businesses. You will partner closely with internal teams to perform business analysis related to forecasting, reporting needs, and business trends and performance to drive business success. To be successful you’ll need to be a strong communicator and collaborator who can earn trust with key leaders and stakeholders across multiple teams. You are results-oriented and have a relentless focus on using customer data and insights to deliver bar-raising experiences. Key job responsibilities Identify business problem/opportunity to inform business strategy Create case studies and build creative content for go to market plans Responsible for execution and implementation of marketing strategies that support the SMB marketing work. Connect the dots between business goals, customer insights, marketing strategies, and creative development Conduct, analyze, and synthesis customer and market research to inform brand and marketing outputs Identify novel customer insights and brand opportunities to drive consistent, high-bar creative which positively shift perceptions and grows our business Manage multiple priorities and make things happen in a fast-paced, dynamic, culture. Collaborate and build relationships with marketing stakeholders across Amazon Ads Contribute to a diverse and inclusive creative culture that enables world-class creative development Present solutions and gracefully defend decisions to executive management Responsible for the development of annual strategic planning such as OP1, OP2 and brand GTM plans Basic Qualifications A bachelor's degree in marketing, business, communications, or a related field 3 to 5 years of relevant experience in marketing Communication Skills: Excellent written and verbal communication abilities are essential for conveying marketing messages and collaborating with teams. Analytical Skills: Ability to analyze market trends, customer insights, and campaign performance metrics to make data-driven decisions. Creativity: Strong creative thinking skills for developing innovative marketing strategies and campaigns. Budget Management: Proficiency in managing budgets and allocating resources effectively. Familiarity with Marketing Channels: Understanding of both traditional and digital marketing channels, including social media, email marketing, and content marketing. Preferred Qualifications Experience with marketing automation tools, CRM systems, and analytics platforms Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.