Mass Media Buyer

Mass Media Buyer-Full Time | Remote | USA

An Optic Marketing Group Media Buyer is responsible for executing all buys within assigned markets according to plan and deadline. In addition, this person should be

able to achieve successful goals established for post-buy performance. This list includes buying responsibilities in the home market or a top 25 market.

Our Core Values:

• Focus on People: Our culture enables open and honest interactions internally and with our clients. We want everyone to feel supported as humans first, and also as business leaders second.

• Love What We Do: We believe the work we do is more than a list of responsibilities, deadlines to meet, and daily to-do's. Every single one of us absolutely loves what we do and it truly shows to each and every one of our clients.

• Work Smarter AND Harder: There is nothing that takes the place of working harder than the next person. Sometimes we find it challenging and often time-consuming, but we never look for shortcuts to take.

Responsibilities

• Serves as the primary negotiator for all assigned broadcast markets.
• Responsible for ensuring the highest quality buys at the lowest competitive market prices. All buys must post at 90%+ for the campaign flights in a given year.
• Ensures a high level of buy stewardship: timely completion of buys that deliver on specific guidelines, managing make-goods, preemptions, posts, restitution, etc.
• Attends meetings as needed or requested by the Director/Supervisor including internal/external presentations.
• Maintains current knowledge of all broadcast television programs in their assigned markets, and can effectively communicate the strengths and weaknesses of the programs and stations.
• Provides industry/market intelligence to further educate the team that may impact media plans. A Senior Buyer should be more proactive than reactive.
• Remains informed of radio stations, formats, and changes within assigned markets and updates the supervisor/account planner as necessary.
• Remains current in local cable programming and systems in their assigned markets with an understanding of coverage and how it impacts the client's business.
• Builds strong relationships with station representatives in their assigned markets and is able to speak clearly and effectively regarding the needs and desires of assigned clients.
• Builds a positive image in the broadcast community regarding the Agency's buying capabilities and participates in advertising community events.
• Proactively seeks added value for all broadcast purchases beyond traditional billboards and bonus spots.
• Evaluates sponsorship opportunities in assigned markets and make written recommendations to account groups and/or clients.
• Participates as the media buyer with the client services team and is available for questions and assistance.
• Remains current on Agency educational program and training goals for their job title.
• Further understanding of the relationship between Accounting/Billing and Media and the impact on client budgets.

Qualifications

• A minimum of 3-5 years of media buying experience including a top 25 market
• Bachelor's degree required. BA/BS in Advertising, Marketing/Business preferred
• Ability to understand client objectives and how they translate into media strategies
• Know and understand key media terminology
• Keep abreast of new media opportunities and trends
• Excellent negotiation and communication skills (verbal and written)
• Strong mathematical and analytical skills
• Proficiency in Microsoft Excel, Word, and PowerPoint, and media buying software programs
• Effective time management and organizational skills, as well as strong attention to detail and adhering to assigned deadlines
• The ability to work well with a team and also work independently
• Able to manage day-to-day execution of buys
• Proficient in the methodology and use of all available broadcast data and related services, including Nielsen, SRDS, Scarborough, and MRI

The Benefits

• Medical, dental, and vision insurance coverage plans
• Paid Life Insurance & A D & D Insurance
• Work from home
• Flexible work schedule
• Quarterly whole-office team-building events
• Top-of-the-line technology to get work done
• Paid Vacations and 17 Paid Holidays
• Paid Birthday Off
• ½ day Fridays giving you a long weekend
• Commission opportunity for all employees
• Annual education budget
• Quarterly paid volunteer days
• Monthly health and wellness benefit
• Christmas Bonus

Optic's hiring process

At Optic Marketing Group, we focus on providing an inclusive screening and interview process that allows us to assess the people we hire based on skill set and potential. We value hiring people whose personal values align with our company values, while also adding something unique to our teams.

The process can sometimes seem a little cumbersome and even lengthy because that's how much we care about ourselves and you, as a potential fit. But if you do get the job, we'll do our best to make sure it's one you'll never want to leave.

Here is our Mission Statement

At Optic Marketing Group, we understand it can be frustrating for companies to grow their business and find the right agency to deliver results that they can trust. We remove the guesswork