Lifecycle Marketing Manager, Strategy and Operations

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Lifecycle Marketing Manager, Strategy and Operations, you are a highly motivated self-starter who is responsible for designing a more efficient and scalable lifecycle marketing engine. You are eager to learn, determined to adapt quickly, and comfortable with working in ambiguous situations. You’ll become a SME in lifecycle marketing operations, prioritization of content by audience segments, and data pipelines into and out of our marketing systems. You’ll develop and present strong POVs on marketing strategy, channel efficacy, campaign processes, and audience segmentation and drive alignment among marketing and product teams. You’ll be responsible for collaborating with lifecycle segment leads and analytics to develop a comprehensive narrative for the performance of lifecycle marketing campaigns and find opportunities for future programs.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing Strategy and Operations.

Responsibility

• Partner with Product, Analytics, and Marketing teams to align lifecycle strategies with broader business objectives
• Become a subject matter authority on use of marketing automation and CRM platforms lead, optimize, and scale lifecycle marketing programs
• Define and optimize audience segmentation to ensure tailored, relevant messaging at each stage of the customer journey
• Collaborate with cross-functional teams to ensure efficient handoffs, prioritization of content by audience cohorts, timely execution, and consistent customer experiences across channels
• Work closely with analytics to define and monitor performance metrics for lifecycle marketing initiatives, focusing on metrics such as revenue, engagement, retention, LTV, and churn
• Report on key metrics and campaign performance regularly to senior leadership, translating findings into actionable recommendations
• Collaborate with global Data and Analytics teams to maintain data integrity and ensure accurate customer segmentation and targeting
• Serve as a key point of contact for lifecycle marketing insights, standard processes and marketing technology usage within the organization
• Partner with Creative, Product, Customer Success, and Analytics teams to implement cohesive and impactful lifecycle campaigns

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• 5+ years of experience in lifecycle marketing, marketing operations, or CRM strategy, preferably in a SaaS, e-commerce, or subscription-based business
• Experience developing and implementing data-driven lifecycle marketing strategies
• Experience with marketing automation platforms (e.g., Marketo, Braze, Salesforce Marketing Cloud, Eloqua, Iterable) and CRM tools
• Experience with analytics tools and methodologies (e.g., Google Analytics, Tableau, SQL) with the ability to translate data into actionable insights

Preferred

• Exceptional project management skills with a focus on detail, process, and efficiency
• Ability to collaborate cross-functionally and influence partners at all levels of the organization
• Strong written and verbal communication skills with an analytical, customer-focused approach
• Advanced degree or equivalent experience in Marketing, Business, Data Analytics or related

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $101,500.00 - $156,750.00 base salary

Illinois and Colorado: $97,000.00 - $133,300.00 base salary

Washington and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary

This role is also eligible for bonus and benefits.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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