Senior Marketing Manager DIG - *Remote*

Description

This is a remote role with a potential for travel for some in-person meetings. Currently we are unable to hire in the following states: PA, NY, OH, MA, HI and CO.

The Marketing Senior Manager is responsible for creating marketing plans and implementing marketing campaigns to achieve organizational business and strategic objectives. This role collaborates closely with the marketing, automation, and operations teams to implement effective content distribution strategies, using data insights to guide campaign and email marketing performance. The ideal candidate will have a strong understanding of audience segmentation, content strategy, and campaign management across various marketing channels.

Day-to-day tasks include managing and coordinating multi-disciplinary teams in the development of marketing plans and liaising with stakeholders in understanding business needs to help determine marketing strategy and support required.

This includes:

• Analyzing data from current campaigns to evaluate performance, identifying areas for optimization to improve key metrics
• Informing new campaign builds by interpreting data insights and trends, continually refining strategies to meet audience needs
• Contributing to A/B testing initiatives by helping to define hypotheses, assess variables, and analyze results to inform content strategy
• Informing audience segmentation by understanding user motivations and tailoring content to address specific audience needs and behaviors
• Developing copy strategies that effectively reach and resonate with target audiences, tailoring messaging to align with varied motivations and engagement preferences
• Customizing campaign and email marketing copy to support different stages of the user journey, reinforcing key messaging and calls to action

In addition, the Senior Manager ensures planning follows the appropriate campaign development process and ensures campaigns are executed on time and on budget. The Senior Manager participates in key strategic meetings and forums to ensure a constant and trusted presence for the marketing function and provides sound marketing counsel, advice and strategic input in support of operations.

The Senior Manager will also ensure all marketing activities are in alignment with current brand guidelines and will identify, inventory and proactively manage the multiple consumer messaging touch points; as well as work directly with creative services and other vendors to brief in and manage the development of necessary signage and appropriate collateral materials.

The Senior Manager plays an important coordination role to ensure all marketing activities and messages are aligned in market and that campaign objectives are clearly stated, measured and reported appropriately.

Providence caregivers are not simply valued - they're invaluable. Join our team at Providence Strategic and Management Services and thrive in our culture of patient-focused, whole-person care built on understanding, commitment, and mutual respect. Your voice matters here, because we know that to inspire and retain the best people, we must empower them.

Required Qualifications:

• Bachelor's Degree Marketing, Business or related field. Or equivalent educ/experience
• Experience building complex marketing plans and reporting on the results.
• Proven marketing campaign management experience.

Preferred Qualifications:

• 8 years In a marketing leadership role.
• Healthcare marketing or healthcare leadership.
• Skilled writer and editor
• Experience building complex marketing plans and reporting on the results with a track record in content marketing and distribution, growth marketing, and data analysis
• Proven marketing campaign management experience
• Experience working within a marketing tech stack, including various analytics platforms like GA4 and Adobe Analytics
• Strong proficiency in using data to inform content strategies and optimize campaign performance
• Skilled in developing targeted copy strategies and understanding audience segmentation
• Excellent analytical and problem-solving skills, with the ability to turn insights into action
• Collaborative and customer-centric, with a talent for developing compelling, tailored content that aligns with audience needs and business objectives

Salary Range by Location:

AK: Anchorage: Min: $51.16, Max: $82.36

AK: Kodiak, Seward, Valdez: Min: $53.33, Max: $85.85

California: Humboldt: Min: $53.33, Max: $85.85

California: All Northern California - Except Humboldt: Min: $59.84, Max: $96.32

California: All Southern California - Except Bakersfield: Min: $53.33, Max: $85.85

California: Bakersfield: Min: $51.16, Max: $82.36

Idaho: Min: $45.53, Max: $73.29

Montana: Except Great Falls: Min: $41.19, Max: $66.31

Montana: Great Falls: Min: $39.02 Max: $62.82

New Mexico: Min: $41.19, Max: $66.31

Nevada: Min: $53.33, Max: $85.85

Oregon: Non-Portland Service Area: Min: $47.70 Max: $76.78

Oregon: Portland Service Area: Min: $51.16, Max: $82.36

Texas: Min: $39.02 Max: $62.82

Washington: Western - Except Tukwila: Min: $53.33, Max: $85.85

Washington: Southwest - Olympia, Centralia & Below: Min: $51.16, Max: $82.36

Washington: Tukwila: Min: $53.33, Max: $85.85

Washington: Eastern: Min: $45.53, Max: $73.29

Washington: Southeastern: Min: $47.70 Max: $76.78

Why Join Providence?

Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally, and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.

Accepting a new position at another facility that is part of the Providence family of organizations may change your current benefits. Changes in benefits, including paid time-off, happen for various reasons. These reasons can include changes of Legal Employer, FTE, Union, location, time-off plan policies, availability of health and welfare benefit plan offerings, and other various reasons.

About Providence

At Providence, our strength lies in Our Promise of "Know me, care for me, ease my way." Working at our family of organizations means that regardless of your role, we'll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Providence offers a comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources and much more. Learn more at providence.jobs/benefits.

About the Team

Providence Shared Services is a service line within Providence that provides a variety of functional and system support services for our family of organizations across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.

Providence is proud to be an Equal Opportunity Employer. We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law. We believe diversity makes us stronger, so we are dedicated to shaping an inclusive workforce, learning from each other, and creating equal opportunities for advancement.

Requsition ID: 330222

Company: Providence Jobs

Job Category: Communications & Marketing

Job Function: Marketing/Public Relations/Community Affairs

Job Schedule: Full time

Job Shift: Day

Career Track: Business Professional

Department: 4007 SS INN DIG DEX ECOMMER

Address: WA Renton 1801 Lind Ave SW

Work Location: Providence Valley Office Park-Renton

Workplace Type: Remote

Pay Range: $See Posting - $See Posting

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.