Director of Product Marketing

We are looking for a REMOTE Senior Director of Product Marketing!

In this role you'll be responsible for product positioning, core messaging, competitive analysis, and field enablement. You will also play a critical role in defining go-to-market strategies for the platform, and capitalizing on customer success with the platform. If you enjoy downloading a product, doing research to break the product down and simplify the solution to crisp messaging, you could be a great fit. 

You will analyze selected markets, customers, and competitors for use in the formulation of business and product strategy, marketing requirements, content and demand generation programs.

You'll work closely with the Chief Marketing Officer and Sales, Product, Customer Success, and Executive Management.

This position is with a tech company that helps companies speed up their computing of data-heavy applications. Experience with technology, IT, software, databases, on-premises or public/private cloud is helpful.

Responsibilities

• Serving as an expert on the platform, customer needs, and competitive landscape in order to accelerate adoption and usage
• Working with the Chief Marketing Officer and Product teams to create core product positioning and messaging
• Continually assessing both short-term and long-term differentiators of the platform
• Highlighting the value of the platform at all stages, from product introduction, to training and adoption, to ongoing marketing efforts
• Assessing market need /fit and adjusting market positioning accordingly
• Developing and producing sales enablement tools and assets to support BDR, inside sales, and account executive teams in their efforts and shorten sales cycles
• Training the field organization on product and positioning
• Developing and implementing marketing materials and campaigns that support revenue-generating activities including presentations, demonstration scripts, product data sheets, white papers, marketing collateral, lead generation programs, and call and email outreach scripts
• Working with customers to understand business requirements for translation into sales tools, and uncovering successes to create case studies
• Serving as a key spokesperson for media and analyst relations opportunities

Requirements

• 7+ years product marketing experience
• Able to work remotely; can be based anywhere in the US or Canada 
• Domain experience in real-time data architectures, data integration, or analytics, preferably at startups
• The ability to understand deep technical features and translate into business language, creating compelling value propositions and messaging
• Demonstrated passion and success in supporting sales organizations and growing revenue
• Excellent communication skills (written, verbal, visual) for both internal audiences and external-facing messaging
• Management experience 
• BA or BS, MBA a plus