Cynosure
Cynosure is hiring: Global Marketing Content Specialist in Westford
Cynosure, Westford, MA, United States, 01886
Content Summary: Global Marketing Content Specialist at Westford, for Cynosure
As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry's most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women's health.
Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com.
Cynosure Lutronic is the world's largest aesthetic-focused, energy-based device company, offering a cutting-edge portfolio of laser, RF, and energy-based technologies. Dedicated to enhancing lives through advanced aesthetic and medical treatments, we are global leaders in innovation and excellence. From hair removal and skin revitalization to scar reduction, body contouring, and gynecological health, our products set the standard for transformative patient care. Trusted in over 135 countries by physicians, practitioners, and aesthetic business owners, we empower professionals to deliver state-of-the-art solutions that redefine patient outcomes.
Job Summary
The Global Content Marketing Specialist plays a pivotal role in developing and executing a global content strategy that resonates with diverse audiences across regions. Operating within an in-house agency environment, this self-starting individual will craft high-quality, engaging content across a variety of platforms and channels, including websites, social media, blogs and articles, email campaigns, and print. Additionally, the role encompasses thought leadership pieces, press releases, and other external communications to elevate the company's brand, drive awareness, and generate demand for its products in international markets.
The ideal candidate has experience in both B2B (Dermatology, Plastic Surgery, Medical Spas) and B2C (Aesthetic Procedure Consumers) environments. They combine creativity and analytical thinking with a global perspective, collaborating with regional teams to ensure content aligns with local nuances and strategic objectives. This role requires a deep understanding of content in the digital era, including brand voice consistency, SEO, and the ability to manage multiple projects in a fast-paced, cross-functional environment.
Essential Duties and Responsibilities
The incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.
Content Creation and Strategy
Education
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Cynosure is an Equal Opportunity Employer - Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran
Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient's lives and improves practitioner's livelihoods.
- We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
- We are the leader in science-based technology which elevates the standard of care for consumers.
- We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
- We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
- We put our people first and believe personal development drives business development.
- We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient's outcomes and to improve their livelihoods.
As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry's most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women's health.
Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com.
Cynosure Lutronic is the world's largest aesthetic-focused, energy-based device company, offering a cutting-edge portfolio of laser, RF, and energy-based technologies. Dedicated to enhancing lives through advanced aesthetic and medical treatments, we are global leaders in innovation and excellence. From hair removal and skin revitalization to scar reduction, body contouring, and gynecological health, our products set the standard for transformative patient care. Trusted in over 135 countries by physicians, practitioners, and aesthetic business owners, we empower professionals to deliver state-of-the-art solutions that redefine patient outcomes.
Job Summary
The Global Content Marketing Specialist plays a pivotal role in developing and executing a global content strategy that resonates with diverse audiences across regions. Operating within an in-house agency environment, this self-starting individual will craft high-quality, engaging content across a variety of platforms and channels, including websites, social media, blogs and articles, email campaigns, and print. Additionally, the role encompasses thought leadership pieces, press releases, and other external communications to elevate the company's brand, drive awareness, and generate demand for its products in international markets.
The ideal candidate has experience in both B2B (Dermatology, Plastic Surgery, Medical Spas) and B2C (Aesthetic Procedure Consumers) environments. They combine creativity and analytical thinking with a global perspective, collaborating with regional teams to ensure content aligns with local nuances and strategic objectives. This role requires a deep understanding of content in the digital era, including brand voice consistency, SEO, and the ability to manage multiple projects in a fast-paced, cross-functional environment.
Essential Duties and Responsibilities
The incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.
Content Creation and Strategy
- Develop compelling global insight-driven content, including brochures, thought leadership articles, blogs, and press releases, tailored for external stakeholders and multiple regions.
- Write and edit copy for websites, email campaigns, social media, and landing pages to ensure consistent messaging and alignment with brand guidelines.
- Partner with internal teams and external agencies to produce creative assets, including visual and video content, to enhance storytelling.
- Collaborate with regional teams to create email marketing initiatives, including nurture and loyalty-building campaigns for businesses and consumers, tracking performance and refining messaging to boost engagement.
- Create high-performing content for websites and support the transition into a single Cynosure Lutronic site, optimizing content, driving web traffic and ensuring local relevance.
- Create and maintain a global content calendar, ensuring alignment with strategic initiatives and regional priorities.
- Work closely with analytics teams to measure the effectiveness of content across regions, leveraging insights to refine strategies.
- Monitor trends, competitive landscapes and beauty/wellness sites globally to introduce innovative content approaches that enhance customer and consumer acquisition and retention.
- Liaise with regional marketing teams to adapt and scale content for local markets while maintaining global brand consistency.
- Support cross-functional projects by contributing expertise in messaging, tone, and audience engagement strategies.
- Craft thought leadership content, including articles and blogs that position the company as an industry innovator and trusted leader.
- Develop press releases and corporate announcements to communicate milestones and brand initiatives to global audiences.
Education
- Bachelor's degree in marketing, Communications, Media, or a related field (or equivalent experience).
- 7+ years of content marketing experience, ideally in a global or multinational organization.
- Proven expertise in writing, editing, and producing high-quality content for diverse platforms and B2B and B2C audiences - women's health, aesthetics, beauty/wellness preferred.
- Experience collaborating with cross-functional and regional teams in a global organization.
- Exceptional writing and storytelling abilities, with a focus on crafting clear, concise, engaging, and impactful messaging.
- Proficiency in SEO optimization and familiarity with analytic tools for performance tracking.
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
- Knowledge of global cultural and linguistic differences to effectively tailor messaging.
- Proficiency in using content management systems, email marketing platforms, and design tools.
- Comfortable in international environments with appreciation for diversity of thought.
- Proactive, creative, with a strong eye for detail, and fluent in all content and media types.
- Languages other than English a plus.
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- ☒ Sit; use hands to finger, handle or feel objects, tools, or controls.
- ☒ Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
- ☒ Other (please specify): US & International travel 25%-35%
Cynosure is an Equal Opportunity Employer - Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran