Solutions Architect - Salesforce Marketing Cloud Job at Response Labs in Baltimo

Position available in Baltimore, Seattle or remote.

The Opportunity

Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect, preferably with an agency background. Whether at our Baltimore or Seattle offices or as a remote team member, you'll play a key role in leveraging SFMC and related technologies to enhance customer experiences and achieve business goals.

Responsibilities include the architectural design, implementation, and deployment of enterprise-level omnichannel CRM and loyalty marketing initiatives. Experience implementing automations and multi-touch customer journeys is required, as is working knowledge of AMPscript and/or SSJS.

You will also need a strong grounding in relational data, including a solid foundation in SQL. Working knowledge of how to utilize REST and SOAP APIs in your solutions is a nice-to-have.

Responsibilities

• Collaborate with stakeholders to determine technical requirements and capabilities needed for meeting business goals
• Design, implement, and execute digital CRM and loyalty initiatives inside of Salesforce Marketing Cloud
• Ensure data integrity and manage inputs/outputs for client marketing campaigns

• Provide technical troubleshooting and advice on strategic issues
• Stay up to date on the latest advancements in the Marketing Cloud platform

Requirements

• Minimum 5 years of digital CRM, loyalty, or digital marketing experience
• 3-5 years of extensive multi-channel marketing operations experience in Salesforce Marketing Cloud - Queries, Data Extensions, Content Builder, Mobile Connect, Journey Builder, Triggered Sends and Automation Studio
• Proficiency in SQL, and AMPScript or SSJS development
• Ability to collaborate with internal and external teams for building business solutions
• Technology delivery experience across all phases of the project lifecycle
• Experience with data models and data feeds
• Exposure to platform integration concepts, such as utilizing APIs for interconnectivity and data exchange via flat files

Nice to Haves

• Experience working in SFMC implementations utilizing the Marketing Cloud Connector to synchronize data from Salesforce Sales Cloud
• Experience with scripting languages (Python, AMPScript, JavaScript), HTML, CSS
• General understanding of JSON, XML, REST, and SOAP APIs
• Familiarity with tools like Postman, Jira, and Confluence.
• Salesforce Marketing Cloud certification(s), such as Administrator, Email Specialist or Developer

Great Benefits

• Health, dental, and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation, sick time, and federal holidays.
• Professional training and certification tracks.
• Flexible work options, including work-from-home.
• Regular company events and volunteer outings.
• Fun, relaxed work environment and culture.

About Us

Response Labs is a team of passionate digital marketing professionals specializing in CRM and loyalty marketing. We thrive on creating meaningful connections between brands and customers to Make Every Message Matter.