Marketing Media Buyer Job at NextGen Leads in San Diego

PrimaryResponsibilities:

NextGen Leads is seeking an enthusiastic and highly motivated individual to join our team as a Media Buyer. The Media Buyer will be responsible for managing media placements across a variety of channels, including but not limited to social media, email, display, and search advertising. This is an excellent opportunity for someone with 2+ years of paid marketing experience who is looking to grow their career in media buying!

Working with NextGens Marketing Department and reporting to the Vice President of Marketing, the Media Buyer will join a team focused on sourcing and developing new profitable sources to NextGens owned and operated web properties. This role will include cross collaboration with our Development, Design, and Sales team. The ability to work autonomously and maintain self imposed deadlines is also key to success within this role.

Essential Duties and Responsibilities:

• Ensure that the company is actively testing new potential traffic sources with the overarching goal of increased profitability
• Create, execute, and analyze paid media campaigns on a daily, weekly, and monthly basis to hit specific ROI goals
• Conduct hand-on bid optimizations; develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume & ROI targets
• Work with the Design and Development teams to develop creative assets and content, and drive the creative testing roadmap
• Continuously ideate and A/B test creatives and site targeting to optimize for conversions and scale.
  

Minimum Qualifications (Knowledge, Skills & Abilities):

• Prior experience in marketing or media buying is required
  

• Excellent analytical skills and a strong attention to detail
• Ability to multitask and prioritize in a fast-paced environment
• Strong communication and negotiation skills
• Basic understanding of Microsoft Excel/Google Sheets and other data analysis tools

Education Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field required
  

Compensation:

• $70,000 - $90,000 DOE

Supervisory Responsibilities

• This job has no supervisory responsibilities

Competencies

• Ethics- Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Adaptability- Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Analytical- Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Dependability- Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Design- Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
• Initiative- Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation- Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Planning/Organizing- Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Problem Solving- Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
• Professionalism- Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Written Communication- Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Physical Demands and Work Environment

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to utilize hand and finger dexterity

• While performing the duties of this job, the noise level in the work environment is usually quiet.
• Specific vision abilities required by this job include: Close vision, Peripheral vision; Depth perception, and the ability to adjust focus.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.

EEOC Statement:

NextGen Leads provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Classification:

Regular Full-Time, Salary