Marketing Manager, Ad Age Job at Crain Communications in Detroit

Crain Communications is seeking an experienced Marketing Manager to develop and execute integrated brand marketing campaigns for Ad Age, a daily must-read global media brand for decision-makers and disruptors across the marketing and advertising landscape.

Reporting to the Senior Marketing Manager, you will play a critical role in the development, implementation, measurement, and optimization of integrated campaigns that support Ad Age's extensive calendar of programming, including world-class events, coveted awards, and a wide range of sponsored custom programs. This role directly contributes to achieving the brand's revenue, audience, and lead-generation goals. Acting as a key connection point for cross-functional teams, you will collaborate with Sales, Events, Editorial, Custom, and Operations teams to ensure marketing initiatives deliver value to prospects, subscribers, and advertising partners.

Responsibilities:

• Manage the development and execution of promotional marketing plans for events, awards, custom programs, and content in alignment with events, sales, and editorial goals
• Drive registration and nominations for events and awards programs by developing targeted promotional strategies that engage key audiences and maximize participation
• Build and maintain a master campaign calendar, allocating and tracking promotional commitments across owned channels
• Serve as a steward of the brand by ensuring all customer touchpoints maintain consistent messaging and creativity
• Develop data-driven marketing materials that communicate the value of the program and its promotional components, including copy and creative for print, email, social media, search, and web
• Collaborate closely with sales to create tailored marketing campaigns designed to attract high value prospects and generate new leads, ensuring alignment with sales' audience segment requirements
• Partner with sales to craft campaigns that highlight program benefits and advertising opportunities, while leveraging marketing strategies to support pipeline development
• Oversee campaign logistics and project timelines, leading cross-functional teams to meet deadlines
• Continuously evaluate, compare, and enhance marketing strategies by utilizing performance based analytics
• Be a thought leader and subject matter expert on current best practices, innovations, and the competitive landscape to continuously improve our programs and campaigns

Basic Qualifications:

• Bachelor's degree in marketing, business, communications, or related field required
• 3-5 years of relevant work experience in a B2B marketing position supporting sponsorship, advertising, or events sales
• A strong working knowledge and understanding of integrated marketing strategies including channel, creative, operations, and brand
• Experience leveraging marketing technologies and platforms to plan, execute, and measure campaigns (Automation platforms, Facebook, LinkedIn, Twitter, Google, Adobe Analytics)
• Excellent professional writing skills with an emphasis on marketing copy
• Strong analytical skills; able to create data-driven marketing campaigns end to end
• Expert project management skills with strong attention to detail; deadline driven with ability to complete tasks and deliver quickly
• Ability to multi-task and adapt to a fast-paced environment of multiple priorities, executing in the short term while developing long-term strategies
• Ability to effectively manage across multiple stakeholders in a matrixed organization
• Self-motivated and results oriented

Preferences:

• Experience in the publishing or media industry
• Events marketing experience, particularly for large-scale or high-profile programs
• Familiarity with B2B lead generation strategies and sales enablement techniques
• Knowledge of sponsorship and advertising sales processes
• Experience with Adobe Analytics and comfort in interpreting data to inform strategy and measure success
• Proven track record of managing marketing campaigns across multiple digital channels, including social media, email, and web

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Pay Transparency Disclosure:

The estimated base salary for this position is $70,000 - $80,000.

The final salary offering will take into accounta wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.

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About Crain Communications:

Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visitcrain.com.

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change.

• An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
• A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.
• A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change.
• Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week.

Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change.

Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)