Associate Director, HCP Marketing - Dermatology, RINVOQ AD - Lake County, IL

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com.

The Associate Director (AD) for RINVOQA Atopic Dermatitis (AD) will be responsible for key strategic initiatives for the brand including the annual strategic and tactical planning, competitive preparedness and field response, market research, message development, and segmentation. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful go-to-market strategy to address the evolving competitive landscape and unique dynamics in the Dermatology market. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to marketing tactics. Partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics to drive RINVOQ AD business.

This individual will report to the Marketing Director for RINVOQ AD.

The responsibilities of this role are listed below but may shift based on business needs.

• Strategic Plan Lead and Tactical Plan Lead – This individual will support the development of the annual strategic and tactical planning process for RINVOQ AD, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
• Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will ensure successful competitive positioning of RINVOQ across strategic fronts, key stakeholders and patient types (MD/DOs, Advanced Practice Practitioners, Skin of Color).
• Messaging Evolution & Segmentation – This person will lead the evolution of the brand story for RINVOQ AD including streamlining where possible. In addition, this person will be responsible for leading, developing, and executing segmentation for the first time within AD.
• Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, professional tactics to support competitive education and response for the field team (ie, Supplemental Resources ISA, response handling, competitive workshops and field preparedness).
• Strategic Communication and Performance Updates – This individual will support ongoing or ad hoc performance updates to internal leadership (ie, earning call process, ELT support) in partnership with the RINVOQ leadership team.
• Market Research & MABI Liaison – This person will lead the market research planning and execution efforts along with our MABI colleagues.

• Bachelor’s degree in marketing or related field required
• Pharmaceutical marketing experience
• Proven ability to complete work product on-time with excellence
• Positive attitude and proven ability to build strong relationships with peers, cross-functional and agency partners to enable higher performance
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Strong planning and organization skills, attention to detail, execution, and accountability
• Familiarity with Veeva and MR approval process

Preferred:

• 6+ years of relevant brand marketing experience
• Strategic and tactical planning experience
• Prior experience growing mature brands and/or in customer-facing activities
• MBA or other advanced degree

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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