Advertising Manager, PPC Job at West Coast Careers in Blank

Our client is a leading eCommerce agency specializing in Amazon advertising and digital marketing. They are seeking an experienced Advertising Manager, PPC with strong expertise in Amazon's advertising suite, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand Side Platform). This is an exciting opportunity to leverage your Amazon advertising skills to drive growth and performance for a range of eCommerce clients selling on Amazon.

Role Overview:
The Advertising Manager, PPC will oversee and manage Amazon PPC campaigns, including Amazon DSP, to deliver results-driven strategies that enhance product visibility, increase sales, and improve profitability on Amazon. The ideal candidate will have deep knowledge of Amazon's advertising ecosystem, including DSP, and the ability to optimize campaigns for maximum return on ad spend (ROAS). You will work closely with clients to implement best practices and innovative strategies that drive results.

Key Responsibilities:

• Develop, execute, and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to drive traffic and sales.
• Leverage Amazon DSP to manage programmatic display ads and remarketing strategies to reach new and existing customers.
• Conduct thorough keyword research, create optimized ad copy, and develop advanced targeting strategies to improve ad performance across Amazon.
• Analyze campaign data and track key performance indicators (KPIs) such as CPC, ACoS, ROAS, and more to provide actionable insights.
• Continuously optimize campaigns by using A/B testing, bid adjustments, audience targeting, and other strategies to maximize effectiveness and ROI.
• Collaborate with product and content teams to ensure campaigns align with client goals, product listings, and messaging.
• Stay up-to-date with Amazon Advertising trends, new features, and platform updates, applying best practices to campaigns.
• Manage client budgets to ensure campaigns are cost-effective while meeting or exceeding performance goals.
• Provide clients with detailed campaign reports, insights, and strategic recommendations for continuous optimization and improvement.

Qualifications:

• 3+ years of experience managing Amazon PPC campaigns, including Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
• Strong knowledge of Amazon's advertising ecosystem and best practices for optimizing campaigns across different ad types.
• Proven success in managing Amazon DSP campaigns and using programmatic advertising to reach specific audiences and drive conversions.
• Ability to analyze and optimize campaigns to achieve key metrics such as ACoS, ROAS, and sales growth.
• Familiarity with Amazon Seller Central and Vendor Central, and experience managing large-scale campaigns.
• Experience with Amazon Analytics, reporting tools, and third-party software such as Helium 10, Jungle Scout, or similar.
• Strong analytical skills, with the ability to interpret data and translate it into actionable insights for clients.
• Google Ads or Amazon Ads certifications are a plus.
• Excellent communication skills, with the ability to present data and performance results clearly to clients.

Why You Should Apply:

• Competitive salary of 80,000 - 100,000 with performance-based incentives.
• Opportunity to work in a dynamic, fast-paced environment with leading eCommerce brands on Amazon.
• Flexible remote work opportunity.
• Comprehensive benefits package, including medical, dental, vision, PTO, and 401(k) match.
• Gain in-depth experience managing high-impact campaigns across Amazon's full advertising suite, including DSP.