Digital Advertising Manager Job Job at WFOGen in New York

Job Title: Digital Advertising Manager

Estimated Hours: 5-10 hours per week

Job Description:

We are seeking a dynamic and results-driven Digital Advertising Manager to join our team on a part-time basis. This role will focus on managing digital ad campaigns to drive brand growth. The ideal candidate will have hands-on experience with Meta Business Suite, Google Ads, email marketing, and a strong understanding of SEO practices.

Key Responsibilities:

• Meta Ads Management:

Create, manage, and optimize ads using Meta Business Suite (Facebook and Instagram). Adjust targeting for maximum reach and engagement.

• Google Ads Management:

Execute and track Google Ads, optimizing for key performance indicators (KPIs) such as click-through rates (CTR), conversions, and ROI.

• Email Marketing:

Execute email marketing blasts using tools like Mailchimp, Klaviyo, or equivalent platforms. Maintain segmented lists and create conversion-focused email marketing assets that engage and nurture leads.

• SEO & Keyword Optimization:

Ensure digital campaigns are backed by strong SEO practices. Research and implement relevant keywords and continually refine strategies for better visibility and organic search rankings.

• Audience Targeting & Analytics:

Utilize data analytics and insights from advertising platforms to refine targeting strategies. Make data-driven decisions to improve ad performance and reach desired customer segments.

• Graphic Design:

Create engaging ad visuals and email banners using Canva or Photoshop. Design assets that resonate with the target audience and align with brand aesthetics.

Requirements:

• Proven experience managing Meta Ads (Meta Business Suite) and Google Ads campaigns.

• Solid understanding of email marketing principles, including list segmentation, A/B testing, and campaign performance optimization.

• Strong grasp of SEO fundamentals and best practices for keyword research and content optimization.

• Ability to analyze advertising performance data and make recommendations for improvement.

• Excellent organizational and communication skills, with the ability to manage multiple campaigns simultaneously.

Preferred Skills:

• Familiarity with graphic design tools such as Canva or Photoshop for creating digital marketing assets.