Social Media & Advertising Coordinator/Photographer Job at Airmart Inc in Lexing

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Training & development

Position Summary:
AirMart is seeking a creative and detail-oriented individual to fill the role of Social Media & Advertising Coordinator/Photographer. This full-time position is responsible for capturing high-quality images and videos of aircraft, creating engaging social media content, managing online and print advertising, and analyzing the performance of marketing campaigns. The ideal candidate is a talented storyteller who can showcase AirMarts inventory and brand through dynamic visual and written content.

Key Responsibilities:
Photography & Videography

• Capture professional photos and videos of aircraft for marketing materials, with technical accuracy and visual appeal.
• Edit and enhance photos and videos using software like Adobe Photoshop, Lightroom, and Premiere Pro.
• Organize and maintain a library of media assets for internal and external use.

Social Media Coordination

• Develop and execute social media strategies to engage audiences and grow AirMarts online presence.
• Create, schedule, and publish compelling posts across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).
• Monitor social media trends and analytics to optimize content performance.

Advertising Management

• Advertise aircraft on platforms such as Controller, Trade-A-Plane, and other industry outlets.
• Ensure advertisements are visually appealing, accurate, and aligned with brand guidelines.
• Collaborate with the sales and marketing teams to highlight the unique selling points of each aircraft.

Performance Reporting

• Analyze and report on digital advertising and social media performance, including traffic, engagement, and conversions.
• Recommend strategies for improvement based on these analytics.

General Marketing Support

• Assist Vice President of Development with promotional campaigns and materials.
• Work closely with the rest of the marketing team to ensure cohesive branding and messaging across all channels.

Work Environment:

• AirMart headquarters located in Lexington, KY, with occasional travel to off-site locations for photoshoots.
• Some remote work is possible, but it must be approved in advance by management and adhere to a structured schedule that ensures all responsibilities are met. Remote workdays are subject to change without notice to accommodate weather conditions, shooting schedules, or other operational needs.

Qualifications:

• Bachelors degree in Marketing, Communications, Photography, or a related field (or equivalent work experience).
• 2+ years of experience in photography, social media management, or advertising.
• Proficiency with photo and video editing tools such as Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro).
• Strong knowledge of social media platforms, trends, and analytics tools.
• Experience with digital advertising platforms and reporting tools.
• Excellent communication, organization, and time management skills.
• Passion for aviation is required!
• Private pilot license is a plus.