Manager, Video Measurement GTM, Global Video Advertising Job at Amazon in New Yo

Manager, Video Measurement GTM, Global Video Advertising

Job ID: 2843332 | Amazon.com Services LLC

As Manager, Video Measurement GTM, you will help drive Amazon Ads' video measurement strategy and development across our portfolio of video properties, including Prime Video, Live Sports, Twitch, and 3rd party publishers. You will drive thought leadership on video measurement solutions and currency development. You will lead advertiser insights and analytics supporting our Sales teams to support Amazon's video and full-funnel advertising positioning.

Key job responsibilities

1. Develop the holistic go-to-market strategy and roadmap for video measurement.
2. Create a unified video measurement framework, from impressions to impact, to enable full funnel measurement offering for clients.
3. Partner with Amazon Measurement and Data Science team to define analytics vision, product roadmap and activation strategy for upper funnel video measurement solutions.
4. Develop advertising insights, from incremental reach, awareness, consideration to performance; including analyzing campaign best practices and measurement solutions across platforms and products.
5. Work with customers (advertisers, agencies), 3P measurement partners, Amazon measurement product and engineering teams to drive thought leadership and customer education on Amazon's video measurement solutions.
6. Research evolving trends in audience viewership, and streaming TV market opportunities to drive video measurement GTM.
7. Partner directly with Ad Sales to manage client measurement engagements, oversee deliverables & media allocation recommendations.
8. Lead advertiser reporting and analytics function for Live Sports and Video with alternative measurement providers, incl. iSpot and VideoAmp.
9. Partner with Amazon Measurement and Data Science to automate measurement provider reporting through APIs.

BASIC QUALIFICATIONS

- Bachelor's degree in science or engineering.
- 10+ years of video related measurement, optimization, analytics, insights experience on sell-side or buy-side.
- Strong leadership skills, including the ability to drive strategic initiatives and influence key decision-makers.
- Excellent communication and collaboration skills, with the ability to translate complex technical concepts into business-friendly solutions.

PREFERRED QUALIFICATIONS

- Advanced degree (Master's, PhD) preferred.
- Data science background preferred.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $146,500/year in our lowest geographic market up to $242,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit this link.

Posted: December 10, 2024 (Updated 31 minutes ago)

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