T&Pm
T&Pm is hiring: Audience Planner in New York
T&Pm, New York, NY, United States, 10261
Who Are We?
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
We are looking for an Audience Planner for an AI powered content studio dedicated to a large automotive client. You will be immersed in data, leveraging everything from brand tracking to site pathing to ensure data-led insights drive all strategic thinking. This data-centric approach will inform every aspect of our work, including audience definition, media planning and buying, and crucially, creative messaging and decision-making. This role operates in a dynamic, real-time environment where decisions are made hourly and daily, not just during post-campaign reviews. The ideal candidate blends data literacy with a passion for shaping creative messaging and thrives as a key contributor within a truly integrated team.
This role uses data to refine audience targeting for maximum efficiency and effectiveness, as well as to inspire and refine creative platforms and messaging. By exploring insights within the dataset and other relevant first and third-party sources, the Audience Planner will define audiences with three key goals: sizing potential, identifying preferences to inform creative direction and messaging, and analysing competitor brands. Furthermore, this role involves budget setting, using audience size by market and other data signals to recommend campaign spend.
Key Responsibilities:
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
The pay range for this role is $100K-$110K. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States
Department Strategy Locations New York, Los Angeles Remote status Hybrid Remote Employment type Full-time
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
We are looking for an Audience Planner for an AI powered content studio dedicated to a large automotive client. You will be immersed in data, leveraging everything from brand tracking to site pathing to ensure data-led insights drive all strategic thinking. This data-centric approach will inform every aspect of our work, including audience definition, media planning and buying, and crucially, creative messaging and decision-making. This role operates in a dynamic, real-time environment where decisions are made hourly and daily, not just during post-campaign reviews. The ideal candidate blends data literacy with a passion for shaping creative messaging and thrives as a key contributor within a truly integrated team.
This role uses data to refine audience targeting for maximum efficiency and effectiveness, as well as to inspire and refine creative platforms and messaging. By exploring insights within the dataset and other relevant first and third-party sources, the Audience Planner will define audiences with three key goals: sizing potential, identifying preferences to inform creative direction and messaging, and analysing competitor brands. Furthermore, this role involves budget setting, using audience size by market and other data signals to recommend campaign spend.
Key Responsibilities:
- Develop and deliver data-backed audience plans for a high volume of digital-first projects, collaborating closely with the wider team.
- Ensure the quality and consistency of audience planning outputs across the group.
- Manage and enhance our audience planning toolkit, evaluating and recommending syndicated tools while also developing our internal capabilities.
- Build and maintain strong relationships with key stakeholders in strategy, analytics, and across our network.
- Champion data best practices by creating and sharing resources and training materials with the team.
- Design and execute tests of new data strategies, analysing results and sharing key learnings.
- Develop compelling case studies showcasing successful data-driven campaigns.
- Evaluate emerging data opportunities and strategic partnerships to maintain our client's competitive edge.
- Develop and present insightful POVs on data partners and their potential value.
- Manage pilot programs, analyse performance, and provide actionable recommendations.
- Identify high-intent audiences and develop targeted messaging strategies.
- Proven experience in digital audience planning, demonstrating a strong understanding of data analysis and its application to campaign strategy.
- Knowledge of how AI can be utilized in the creation and delivery of content campaigns.
- Experience working with large datasets and leveraging data platforms (e.g., Oracle Data Cloud, similar platforms).
- Strong analytical skills with a demonstrated ability to solve complex problems using data-driven approaches.
- Excellent communication and presentation skills, with the ability to effectively convey complex data insights to both technical and non-technical audiences.
- Ability to work independently and proactively, taking ownership of projects and delivering results with minimal supervision.
- Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and client stakeholders.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
The pay range for this role is $100K-$110K. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States
Department Strategy Locations New York, Los Angeles Remote status Hybrid Remote Employment type Full-time