Manager, Audience Insights Job at Publicis Groupe in New York

Company description PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. Overview The Data and Platform Solutions teams is a team of experts that help to deliver better marketing decisions using data, and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning, investment, and analytics teams we translate client goals and objectives into actionable data using internal agency or external client technologies such as DSPs, RMNs, and CDPs. Our team goals are to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value of our client partnerships. The Manager of Data & Platform Solutions is an entry-level management role that will specifically be responsible for audience profiling, activating of audience data, and managing the technology platforms that drive better marketing decisions in partnership with the media team. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and their technology stack. The successful candidate is a curious problem solver with a knack for telling stories through data. Responsibilities Manage day-to-day operations in platforms, like a DMP, CDP, and/or DSP Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups for client account(s) Mine category and brand data that will uncover insights that will drive business results Integrate and work in partnership with client research, insights and analytics teams to make data a cornerstone for smarter planning Act as internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience Help answer client questions, create client-ready presentations, and present at client meetings Support and/or manage writing of data and audience deliverables (timelines, POVs, RFPs, presentations, etc.) Qualifications B.A. or B.S., preferably in Marketing, Advertising, or Data Science 3+ years of experience preferred in digital media, ad technology, ad operations, or analytics Self-starter who is quick to learn and eager to contribute Excellent interpersonal, verbal, written communication, and presentation skills Experience managing multiple, competing priorities, duties and/or projects Knowledge in digital media planning, across all channels, with the deep understanding of latest and emerging buying models (retail or commerce experience a plus) Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research) Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply Compensation Range: $81,500 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/29/2024.