LocknCharge is hiring: Content Manager in Madison

LocknCharge is an international company looking to hire a Content Manager who will join our international marketing team. This position will own projects and tasks which will require the candidate to be extremely driven and able to work in a fast-paced environment. Candidates who are fast learners, have strong organizational skills, can quickly adapt to changing priorities and show a great sense of urgency in how they perform their work, and a positive attitude will be preferred.

Job Overview:
The Content Manager will be responsible for creating, updating, and managing engaging content across all channels. Focusing on mapping content to the buyer journey, supporting product launches, optimizing website performance, and more. This role will require a strategic, creative thinker with a comprehensive understanding of content creation, video production, and email messaging who can help align content with our business goals and enhance the customer experience.

Key Responsibilities:

• Website Content Management:
  • Regularly update and manage website content, including blogs, landing pages, product descriptions, videos, and other digital assets.
  • Conduct routine website audits to ensure that all content is current, accurate, and optimized for search engines and user experience.
  • Collaborate with designers, developers, and other teams to enhance website functionality and user experience.
  • Responsible for website testing, reporting and UX changes.
  • Work closely with the SEO team to ensure website and video content are optimized for search engines and track performance using tools like Google Analytics.
  • Use data-driven insights to inform content strategies, identify areas for improvement, and track KPIs to measure the success of content initiatives.
• Content Strategy & Buyer Journey Mapping:
  • Develop and execute a content strategy that aligns with the buyer journey, creating specific content tailored to each stage (awareness, consideration, decision).
  • Leverage data insights to map content that guides potential customers through the buyer journey, using various channels to meet target audiences where they are.
  • Assist in creating and adding to the buyer journeys for each ICP.
  • The ability to tell a story that is compelling and can create an emotional connection with the ICP.
• Product Launches & Software Releases:
  • Support product and software launch plans by developing relevant content across all platforms (website, social media, email) to build awareness and excitement.
  • Work closely with the product and sales teams to craft clear, compelling content that educates users on product features, updates, and benefits.
  • Maintain launch timelines and align cross-functional teams to ensure consistent messaging.
  • Report on results of performance, and proactively make recommendations on improvements.
• Email Marketing & Campaign Content:
  • Write, edit, and optimize engaging email content tailored to various customer segments and stages of the buyer journey.
  • Collaborate with marketing teams to build and execute email campaigns that drive lead generation and customer engagement.
  • A/B test email subject lines and content, analyze results, and iterate to improve campaign performance.
  • Report on results of performance, and proactively make recommendations on improvements.
• Video & Photo Content Creation & Management:
  • Manage video content production, from storyboarding and scripting to editing and publishing, to support product launches, customer education, and brand storytelling.
  • Collaborate with internal teams and external vendors to produce videos that align with our brand identity and engage our audience.
  • Optimize videos for website, social media, and email channels.
  • Be responsible for organizing photoshoots needed for maintain collateral, website, and more.
• Brand Consistency:
  • Ensure all content aligns with our brand voice, tone, and style across channels.
  • Maintain compliance with relevant regulations and internal guidelines for each piece of content.
  • Own and protect the brand voice and visual identity for LocknCharge/PC Locs.

Other duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content management or a similar role.
• Proficiency in content management systems (e.g., HubSpot), email marketing tools, and video production software.
• Strong understanding of best practices, the buyer journey, and experience with analytics tools.
• Excellent writing, editing, and project management skills, with the ability to multitask in a fast-paced environment.
• Experience with design tools (Adobe Creative Suite) and video production is a plus.

LocknCharge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.