Content Specialist Job at Communications Company in Grand Prairie

Professional Summary

Dynamic Content Specialist with 5+ years of experience producing and managing multimedia content strategies across social media, video, audio, and podcasting platforms. Expertise in driving brand growth, fostering audience engagement, and aligning content with organizational objectives. Skilled in leveraging data-driven insights to refine campaigns and maximize ROI.

Core Skills

·        Content Strategy Development

·        Social Media Marketing & Analytics

·        Video and Audio Production

·        Podcast Scripting & Editing

·        SEO Optimization & Performance Analysis

·        Internal Communication Campaigns

·        Editorial Calendar Management

·        Audience Research & Engagement

·        Cross-Functional Collaboration

Professional Experience

Content Specialist
 

·        Develop and implement multimedia content strategies to engage external and internal audiences.

·        Create engaging content across platforms, including blogs, social media posts, videos, podcasts, and internal newsletters.

·        Script, record, and edit podcasts and videos to highlight brand initiatives and thought leadership.

·        Manage social media channels, scheduling content, analyzing metrics, and responding to audience interactions.

·        Collaborate with design, marketing, and HR teams to ensure cohesive messaging across channels.

·        Leverage analytics tools to assess content performance and inform future campaigns.

Content Marketing Associate
 

·        Produced and published multimedia content, including videos, infographics, and audio clips, for marketing campaigns.

·        Conducted keyword research to optimize blogs, videos, and social media for SEO.

·        Supported internal communication initiatives, including training materials and employee engagement campaigns.

·        Designed and maintained an editorial calendar, ensuring timely and consistent delivery across all platforms.

·        Monitored performance analytics to measure audience engagement and campaign success.

Education

Bachelor of Arts in Marketing

Certifications

·        Content Marketing Certification

·        Social Media Marketing Certification

·        Google Analytics Certified

Tools & Platforms

·        Content Management Systems (CMS): WordPress, HubSpot

·        Social Media Tools: Hootsuite, Buffer, Sprout Social

·        Video Editing: Adobe Premiere Pro, Final Cut Pro, Canva

·        Audio Editing: Audacity, Adobe Audition, GarageBand

·        Analytics: Google Analytics, SEMrush, Social Media Insights

·        Collaboration: Asana, Trello, Slack