Content Marketer Job at Caldera in San Francisco

Do you want to help bring Ethereum to the world? At Caldera , we’re not just building blockchains - we’re seeding the foundation of the next generation of the web with Ethereum. Our mission is to build, launch, and scale a million inter-connected rollups. Through our work, we empower every Web3 app to break free from the limits of shared blockchains, launching their own custom rollups that scale seamlessly and deliver unparalleled user experiences. This is a bold, ambitious vision that demands the best from us every single day. It means rethinking how applications operate at scale, reimagining how value flows across the internet, and challenging the status quo of centralized gatekeepers. To achieve this, we need exceptional people. We want teammates who are deeply curious, relentlessly driven, and unafraid of tackling the hardest challenges in our space. We seek those who believe in the transformative potential of Ethereum and blockchain technology, and who want to leave their mark on the world. Our work isn’t for everyone. It’s intense, fast-paced, and full of moments that will push you beyond what you thought possible. But for those who thrive on solving complex problems, collaborating with world-class colleagues, and shaping the future of Web3, there’s no better place to be. The Role We’re seeking a versatile and creative Content Marketer who can craft high-quality short- and long-form content. This role is in the Marketing team supporting the growth of Caldera’s brand, ecosystem, clients and developer tools. In this role, you will work directly with the Head of Marketing to execute Caldera’s content strategy, producing blogs, newsletters, and product marketing materials while supporting our social media team. You’ll collaborate cross-functionally with product, BD and marketing teams to ensure our messaging resonates with our community, clients, partners, and the broader ecosystem. Key Responsibilities Content Creation Write and publish original, well-researched content weekly, covering product updates, ecosystem highlights, and educational pieces. Produce a high-quality bi-weekly newsletter to engage and inform our audience. Collaborate on social media content, including threads and short-form posts. Product Marketing Create compelling materials for product launches, updates, and announcements. Translate complex technical concepts into accessible and engaging content for non-technical audiences. Ecosystem Engagement Highlight Caldera’s partnerships, ecosystem activities, and industry impact through engaging narratives. Support speaker applications and thought leadership initiatives by helping us craft persuasive and impactful submissions. Cross-functional Collaboration Work closely with the marketing, product, BD and growth teams to align strategy with broader goals. Ensure consistency in messaging and tone across all platforms. Keep on the pulse of the latest narratives and technical developments in the crypto and blockchain industry. What we look for Experience consistently publishing impactful and engaging written content on the internet. Exceptional and proven researching and editing skills. Ability to work with data and incorporate it into stories. Experience in cryptocurrency/web3 industries. Self-starter and the ability to follow your nose with a genuine interest and passion for emerging technologies. Relationship builder, with the ability to easily and quickly establish credibility and rapport with key stakeholders. Nice to Haves Familiarity with Ethereum, rollups or the Web3 ecosystem. Experience with SEO or content performance analytics. What We Offer A chance to shape the narrative with and of a fast-growing company in Web3. A collaborative, forward-thinking work environment. Competitive salary and benefits (including medical, dental and vision). Co-working membership/Work-from-home equipment including the latest Macbook. Quarterly offsites and travel with the team to conferences. How to Apply Take a complex topic or concept and break it down into a clear, simple explanation in 400 words or less. Submit your explanation in the Additional links / info field in the application form. #J-18808-Ljbffr