Marketing Content Manager Job at HailSolve in Nashville

Salary: $70,000 - $90,000

Company Description:

HailSolve is a leader in hail-risk management solutions that empower commercial property owners to increase working capital and portfolio value. The firm currently works with over 350 million square feet of real estate, consisting of industrial, office, and retail assets. Using proven practices and proprietary technology, HailSolve delivers results that identify and restore undetected hail damaged assets and protect a portfolio from the risk of future damage.

Job Summary:

HailSolve has a passion for creating engaging articles and content. We believe that when researched and produced well, content plays a powerful role in delivering exceptional results in today's marketing stack. As thought leaders in the hail risk management space, we're seeking a creative Marketing Content Manager to lead our content strategy and execution. The ideal candidate will engage on a technical level with SMEs and institutional research, translating that knowledge into actionable pieces of content across multiple mediums with the goal of capturing SEO rankings, empowering our internal teams, improving the quality of our advertisements, and increasing conversion rates.

Key Responsibilities:

• Content Strategy Development:
• Create and implement comprehensive content strategy aligned with marketing goals
• Conduct market research and audience analysis to inform content planning

• Content Creation:
• Write, edit, and oversee production of high-quality content, including blog posts, articles, whitepapers, social media posts, and marketing materials
• Collaborate with subject matter experts to ensure content accuracy and relevance
• Keep a pulse on industry research and articles to educate content efforts
• Translate content into training materials and internal communications

• Content Management:
• Create and manage the content calendar, ensuring timely delivery and publication
• Optimize existing content for SEO and audience engagement
• Translate content into different formats and mediums

• Cross-Channel Marketing:
• Coordinate with the marketing team to integrate content across email, social media, and digital platforms
• Work with the revenue operations team to maintain an internal knowledge base and own the translation/surfacing of themes, core ideas, and successful angles to other parts of the business

• Copywriting Support:
• Assist and manage copywriting efforts on direct mail, digital, email, and other channel advertisements as necessary
• Analyze and report on content performance metrics to guide future strategy

• Team & Vendor Leadership:
• Mentor and guide junior content creators and collaborate with designers, marketers, and external partners
• Foster a collaborative environment that encourages creativity and innovation
• Analyze and report on content performance metrics to guide future strategy

Qualifications:

• Bachelor's degree in Marketing, Communications, English, or related field
• 5+ years of experience in content marketing, copywriting, or similar role
• Proven track record developing successful content strategies and campaigns
• Strong portfolio of written articles and advertisements
• Excellent writing and editing skills
• Proficiency in SEO best practices and analytics tools (Google Analytics, SEMrush)
• Experience with content management systems (HubSpot or WordPress)
• Strong organizational and project management skills
• Ability to thrive in a fast-paced environment

Additional Preferred Skills:

• Experience with video script writing and production management
• Comfortable with on-camera appearances and public speaking
• Experience with SalesForce Cadence Builder