Content Marketing Manager Job at HALO in Sterling

Description:

Company Overview:
We are HALO! We connect people and brands to create unforgettable, meaningful, and lasting experiences that build brand engagement and loyalty for our over 60,000 clients globally, including over 100 of the Fortune 500. Our nearly 2,000 employees and 1,000 Account Executives located in 40+ sales offices across the United States are the reason HALO is #1 in our $25B industry.

Position Overview:
We are seeking a talented and experienced Content Marketing Manager to lead the development and execution of our solutions content marketing strategy in conjunction with Marketing leadership. As a pivotal part of this strategy, you will not only develop compelling, strategic content but also execute the creative design and copywriting, ensuring exceptional quality and creativity in all marketing materials. The primary focus of this role is to create content that highlights our solutions and capabilities and functions as essential sales tools for our Account Executives. This content will empower them to engage clients more effectively, showcase our offerings, and drive business growth. You will also spearhead quarterly content initiatives, develop vertical-specific marketing materials, and collaborate with cross-functional teams to deliver impactful campaigns. Additionally, you will work closely with Sales and Marketing leadership to create comprehensive sales training and playbooks for our Account Executives.

Key Responsibilities:

• Content Strategy: Develop and implement a comprehensive content marketing strategy that effectively communicates our solutions and capabilities offerings to clients, prospects, and Account Executives.
• Creative Design & Copywriting: Execute the creative design and copywriting for content marketing materials, ensuring cohesive, visually appealing, and compelling content. Exceptional creative and writing skills are required to craft both visually impactful designs and persuasive messaging.
• Solution-Focused Content: Create and manage content that highlights our key solutions—branded merchandise, employee recognition programs, uniform solutions, point-of-sale displays, and more—to support sales enablement and client engagement.
• Quarterly Initiatives: Lead the creation of content for quarterly key initiatives that align with overall marketing goals and supports Account Executives’ in-field efforts.
• Vertical-Specific Content: Develop targeted content for specific industry verticals, showcasing how our solutions can address the unique challenges and needs of clients in those sectors.
• Collaboration: Partner with HALO solutions and capabilities subject matter experts, as well as Sales and Marketing teams to ensure messaging, positioning, and design elements are consistent and aligned across all touchpoints.
• Content Development: Manage the creation of a variety of content types, including blog posts, whitepapers, case studies, merchandising decks, and sales collateral.
• Thought Leadership: Work closely with marketing and sales leadership to develop thought-leadership content that positions HALO as a leader in the promotional products industry.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in content marketing, product marketing, brand marketing or a similar role within B2B industries.
• Proven track record of developing and executing successful content strategies that drive engagement and sales.
• Exceptional creative design and copywriting skills, with the ability to produce both visually compelling designs and clear, persuasive content.
• Strong writing, editing, and storytelling abilities, with a knack for crafting narratives that resonate deeply with target audiences and bring complex ideas to life.
• Experience creating vertical-specific marketing materials and working across multiple industries.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong collaboration skills, with the ability to work cross-functionally and align diverse teams toward a common goal.
• Knowledge of the promotional products industry is a plus.

Why Join Us?
We offer a collaborative, creative work environment where your contributions make a direct impact. As a Content Marketing Manager, you’ll have the opportunity to shape our content strategy, influence key initiatives, and play a pivotal role in driving the success of our clients. If you’re passionate about strategy, content marketing, design, storytelling, and copywriting, and want to be part of a growing, innovative company, we’d love to hear from you!

More about HALO:

At HALO, we unleash the energy of our client's brands and amplify their stories to capture the attention of those who matter most. For that reason, more than 60,000 small- and mid-sized businesses work with HALO and have made us the global leader of the branded merchandise industry.

• Career Advancement: At HALO, we love promoting from within. Internal promotions have been the key to our exponential growth in the last few years. With so many industry leaders at HALO, you'll have the opportunity to accelerate your career by learning from their experience, insights, and skills and gain access to HALO's influential global network, leadership experiences, and diverse thinking.
• Culture: We love working here and know that you will too. You can expect a positive culture of ingenuity, inclusion, and relentless determination. We push the limits of possibilities and imagination by staying curious, humble, and provocative in order to break through yesterday's limit. Diversity is the source of our creativity and we thrive when each of us contributes to an inclusive culture of respect, dignity, and equity mindset in everything we do. We keep our promise for excellence with an unrelenting commitment to achieving results and supporting one another to stay accountable, transparent, and dependable.
• Recognition: You're going to succeed here, and you can count on us to celebrate your wins. Colleagues across the company will join in recognizing your big milestones and nominate you for awards. Over time, you'll earn so much recognition that you can convert into gift cards, trips, concerts, and merchandise at your favorite brands.
• Flexibility: We pride ourselves on flexible schedules that help you find a balance between professional and personal demands. We believe that supporting our customers is the priority and trust that you and your manager will find a schedule to achieve that priority.
• Stay well at HALO: At HALO, we have benefits that support all parts of your life and to find a work-life balance custom to you. We offer nationwide coverage for Medical, Dental, Vision, Life and Disability insurance, and additional Voluntary Benefits. Prepare your financial future with our 401K Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA).

HALO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We insist on an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Inclusion is a core value at HALO and we seek to recruit, develop and retain the most talented people.

HALO participates in E-Verify. Please see the following notices in English and Spanish for important information: E-Verify Participation and Right to Work.

HALO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at hr@halo.com. Please do not use this as an alternative method for general inquiries or status on applications as you will not receive a response. Reasonable requests will be reviewed and responded to on a case-by-case basis.