Manager, Content Operations Job at SeaWorld Parks & Entertainment in Kennedy Spa

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

What you get to do:

• Oversee the content operations team to ensure all web content is accurate and updated in a timely manner.
• Implement the digital marketing strategy for United Parks & Resorts park brands and corporate enterprises, supporting in-park and ecommerce initiatives.
• Work closely with cross-functional teams to plan and communicate the information needed for successful execution of the vision of the UPR online websites.
• Build and maintain all website content, ensuring all adds, deletes and adjustments are updated according to established specifications and timeframes.
• Organize and maintain calendar for park's attraction updates, landing pages, special microsite initiatives, image updates, copy strategy, etc.
• Collaborate with third party agency and corporate team to implement learned best practices for SEO within content and structure.
• Collaborate with app team for new development and how best to implement for the content team.
• Collaborate with IT on improvements to Sitecore to improve team production.
• Report online activity, trends and performance of park websites.
• Maintain and grow awareness of digital marketing trends and the implications that these technologies have on marketing to the company's target consumer.
• Work closely with Park and Corporate leadership teams to align business goals and create online content to support campaigns, mission initiatives, and event support.
• Provide updates to marketing leadership reporting analysis of key metrics associated with core projects.
• Partner with park marketing teams to create consistency in the consumer experience in all digital sales channels including approach, tone, and content strategy.
• Attend weekly meetings for website performance and mobile app performance.
• Perform other duties as assigned.

What it takes to succeed:

The ideal candidate will have a marketing background along with experience in digital marketing. We are seeking a candidate with a strong entrepreneurial spirit and a proven ability to drive business development and outcomes using various digital marketing vehicles. The candidate must be able to manage multiple projects to completion while seizing emerging opportunities.

• Must hold a Bachelor's degree in Marketing or a related business field.
• Must have 3+ years of digital marketing experience.
• Must have a marketing strategy background along with experience in digital marketing, specifically website content management.
• Must have experience with Content Management Systems.
• Must have excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences.
• Must be able to multitask and work in a demanding, fast paced environment.
• Must be proficient in Microsoft Office applications.
• Must be comfortable with Adobe Creative Suite applications, specifically Photoshop and Illustrator.
• Must be comfortable with data analysis and product/campaign performance analysis.
• Must be enthusiastic, confident change-agent with ability to work in a demanding and fast paced environment.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.