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Klaviyo Inc.

Creative Director, UX Job at Klaviyo Inc. in Boston

Klaviyo Inc., Boston, MA, United States, 02298


At Klaviyo, the Brand & Creative Team in Marketing is a diverse, ambitious group of inquisitive, thinkers, passionate creators, and innovative strategists. We like to think we’re a pretty fun and flexible bunch, too. During any one day, we’re building new systems, expressing our evolving brand across web, social, events, and beyond– all in the service of delivering a remarkable brand experience at every touchpoint. But there’s so much work to do. So, that’s where you come in.

We’re looking for a Creative Director, UX/Design, who will drive bold and beautiful, human-centric design across owned and digital platforms. Our newest team leader will wake up each day thinking about holistic, global site design; user experience; design systems; and integrated marketing campaigns. You’ll design and deliver a bold, clever, and helpful experience that helps make the Klaviyo brand something our cool customers want to emulate.

This is a pivotal moment for Klaviyo and its brand experience. We’re eager to push boundaries, try new things, and deliver the best work of our careers. Fun and exciting, right?

A day in the life

  • A maker and manager, you’ll mentor and motivate a talented team of UX designers, while designing often, too. 
  • Beyond your immediate team, you’ll foster a close, productive partnership with your Creative Team colleagues, along with the Marketing, Product and Engineering Teams, among other Klaviyo; you’ll work daily with our web team to drive toward exceptional experiences as we scale our website, while championing best practices and strategic vision with Klaviyo leadership
  • Serve as a creative lead for ongoing, audience-specific integrated marketing initiatives
  • Create and scale the next generation of our foremost format: the website. You’ll drive the design of a compelling, clear journey across our web, featuring our hero characters: the people (our customers) and the product (Klaviyo, of course).
  • Manage and improve a regularly updated scalable design system that ensures consistency across all digital touchpoints
  • Define and track key performance indicators (KPIs) to measure the success of UX initiatives.
  • Oversee regular user research initiatives to foster an ongoing feedback loop; understand user behavior, needs and challenges and deliver experiences to exceed their expectations
  • Deliver stunning, educationally impactful creative that delivers on our product positioning and clearly explains our product offering.
  • Lead internal teams to develop impactful creative experiences and executions that deliver on the brand vision and promise. 
  • Partner closely with Product and Product Design to ensure a consistent brand experience across all Klaviyo products and platforms.

About you

  • Bold. Ambitious. Proven, yet ever-improving. Empathetic. You thrive in fast-paced, often complex environments where stakeholder engagement, management (and yes, healthy debate) are in your wheelhouse.
  • Experience* in recognizing patterns and avoiding pitfalls; in seeing the required change quickly, galvanizing teams to act, and delivering on the vision.
  • Worked for a SaaS brand, idealing both B2B and B2C
  • Strong foundational understanding of UX design from an engineering perspective; proven ability to achieve successful design systems aligned to a multi-year roadmap
  • Customer/audience centricity drives you, and you keep accessibility and inclusivity top of mind, always.
  • Led the re/design of major, high-trafficked, high-performing websites; you can tell us how and why the work was successful
  • Grew up in graphic design and continue to grow within the discipline
  • A pixel-perfect person, who’s obsessed with fonts, palettes, and consistency
  • Continuously curious and passionate about sharing your latest learnings with others
  • Eager to evolve and improve, both the work in front of you and yourself.

*10+ years as Creative/UX Director level or higher; at a creative/ad agency or in-house creative/UX team, designing thoughtful, effective experiences across websites and digital products.

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