Influencer Marketing Specialist Job at Quizlet in New York

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interestsincluding two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We're on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We're energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet's Marketing team plays a pivotal role in conveying Quizlet's value proposition to students and teachers, with the ultimate goal of elevating brand awareness, fostering user engagement, and driving growth in sign-ups, subscriptions, and ads.

About the Role:

We're looking for a dynamic Influencer Marketing Specialist with a passion for social media and influencer partnerships. You will be responsible for building and managing influencer marketing strategies. In addition, you will foster relationships with social media agencies & influencers while driving creative, authentic content that resonates with our student and teacher audiences. This role requires a deep understanding of influencer trends, the social media landscape and the ability to analyze both influencer performance and content performance.

You will identify and recruit influencers for campaigns and negotiate deals. Furthermore, you'll track and analyze campaign success, adjust strategies as needed, and report findings back to senior management. The ideal candidate understands that keeping up with the latest trends and best practices is crucial to ensuring effective and innovative campaigns.

This is a hybrid role based out of our New York City office hub.

In this role, you will:

• Partner with members of our growth team, develop and implement a comprehensive influencer marketing strategy globally, with a focus on YouTube, TikTok, and Instagram, to drive user growth and engagement
• Identify, recruit, and manage relationships with key influencers and content creators, aligning with Quizlet's target demographics and strategic goals
• Guide influencer creative based on our strategic insights, brand know-how, and social best practices
• Manage the influencer marketing budget, with the authority to adjust spending based on campaign performance and ROI
• Monitor and analyze the performance of influencer campaigns, adjusting strategies based on data-driven insights to improve CAC/ROI
• Collaborate closely with the Content team to ensure messaging consistency and leverage cross-departmental synergies

What you bring to the table:

• A minimum of 3+ years in influencer marketing with a strong track record in international growth-focused campaigns
• An ability to work collaboratively with cross-functional teams
• Exceptional project management skills, being able to navigate complex stakeholder environments
• Experience managing relationships with international agencies & creators
• Comfortable delivering multiple campaigns within short deadlines
• Strong understanding of influencer marketing KPIs and experience in analyzing campaign performance
• Strong understanding of tracking and attribution of influencer campaigns
• Experience leveraging MMP's (Appsflyer) to troubleshoot and fix tracking issues
• Experience in reporting campaign performance regularly to senior management , highlighting key metrics, challenges, and opportunities for improvement

Bonus points if you have:

• Experience working with tracking platforms like AppsFlyer

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $95,000 - $112,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome!

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We're constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success - as individuals, as a team, and as a company.

Quizlet's success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles.

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.