Director of Social Media and Influencer Job at Noble Talent Group in Miami

As the Director of Social and Influencer, you will lead efforts in developing and executing innovative social media and creator strategies with a focus on content that drives brand awareness, engagement, and growth for our clients.

This role will oversee a team of social and influencer managers, as well as content strategists to ensure the delivery of high-quality, impactful content that aligns with our clients goals and resonates with key target audiences.

Key Responsibilities:

Team Leadership and Development:

? Lead a team of social media/influencer managers and coordinators, providing leadership, guidance, and mentorship to support their professional growth and development.

? Set clear goals, expectations, and performance targets for the team, and provide regular feedback, coaching, and support to ensure success.

? Drive growth of the overall department

Content Development:

? Craft comprehensive content strategies across multiple channels, integrating owned, earned, and paid media to drive alignment with business objectives.

? Collaborate closely with copy and creative teams to produce impactful content and experiences, with a particular emphasis on mobile platforms and social media.

? Develop content frameworks informed by deep audience insights.

? Advocate for and promote the content strategy across all teams within the organization.

? Define and track success metrics for various content initiatives.

Social Media Strategy:

? Develop and execute comprehensive social media strategies that align with clients' business objectives and brand identities, leveraging insights and best practices to maximize impact and ROI.

? Identify emerging trends, platforms, and technologies to stay ahead of the curve and capitalize on new opportunities for engagement and growth.

? Collaborate with internal teams and clients to integrate social media strategies into broader marketing initiatives and campaigns.

Influencer Partnerships:

? Lead the identification, evaluation, and recruitment of influencers and brand ambassadors to amplify clients' messaging and reach target audiences effectively.

? Cultivate and maintain relationships with influencers and content creators, negotiating partnerships and collaborations that align with clients' goals and values.

? Manage influencer campaigns from conception to execution, ensuring seamless integration and alignment with brand guidelines and objectives.

Client Engagement:

? Serve as the primary point of contact for social media and influencer-related initiatives, building and maintaining strong relationships with clients through regular communication, strategic guidance, and exceptional service delivery.

? Present social media strategies, campaign concepts, and performance updates to clients with confidence and professionalism, addressing questions and concerns and soliciting feedback to inform ongoing optimization efforts.

? Anticipate client needs and proactively identify opportunities to add value and drive client satisfaction and retention.

Performance & Budget Tracking and Reporting:

? Monitor and analyze social media performance metrics and KPIs, providing regular updates and reports to internal stakeholders and clients to track progress towards goals and inform strategic decision-making.

? Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.

? Develop and manage the content and social media budget, ensuring resources are allocated

effectively and projects are delivered on time and within budget.

Qualifications:

? Bachelor's degree in Marketing, Communications, Business Administration, or related field

? 7+ years of experience in social media marketing, influencer relations, or related roles, with a proven track record of success in driving brand awareness, engagement, and growth.