Tentek is hiring: Marketing Analyst / Brand Marketing Analyst in Orlando

The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will:
• Provide tactical support for direct channel and paid media campaigns including segment identification and input
• Support activation in paid media by sharing audiences to platforms and monitoring health of audiences and match rates in platforms
• Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations

Basic Qualifications
• Experience with or exposure to a Marketing team within a large, matrix organization
• Experience with or exposure to audience targeting & segmentation strategies and customer journey mapping
• Experience using data and insights from multiple sources to provide actionable recommendations
• Knowledge of or exposure to Paid and Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.)
• Advanced experience conducting analyses in Excel and Strong presentation building skills

Preferred Qualifications
• Knowledge of or exposure to Data Analysis and Manipulation Tools (Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
• Experience working in Salesforce Marketing Cloud

Required Education BA or equiv work experience