Marketing Director Job at Totally Bamboo in Escondido

Job Summary

The Marketing Director will play a pivotal role in driving Totally Bamboo’s continued growth and success. Working closely with the VP of Marketing, this position will be responsible for managing our marketing operations, directing our brand marketing content both in stores and online and growing and engaging our customer base. The ideal candidate is a strategic thinker with a passion for cooking and a proven track record of driving meaningful results.

Duties and Responsibilities

• Marketing Strategy and Execution: Collaborate with the VP of Marketing to define and execute comprehensive marketing strategies that align with company objectives.
• Marketing Operations: Lead the day-to-day project management needs of the marketing team, ensuring all necessary deadlines are met.
• Creative Direction: Work with the internal art and marketing teams to produce content for digital and print marketing needs, including product packaging, product photography and advertising. Work with internal and external resources to develop engaging rich media content for social media and ecommerce.
• Social Media Management: Develop engaging strategies to grow our social media audiences through both paid and organic means. Pioneer the brand launch on new channels, such as TikTok, for greater engagement and reach. Direct influencer marketing outreach and management.
• Cross-Functional Collaboration: Partner with sales, product development and other internal teams to deliver cohesive marketing efforts. Coordinate with external resources and agencies as needed.

Requirements

• Bachelor's degree in marketing, business management, advertising, communications or similar
• A minimum five years’ experience in product marketing, ideally in a CPG environment
• Excellent written and verbal communication skills
• Understanding of Shopify platform management required; experience with both third-party marketplaces and retailer-managed ecommerce a plus
• Knowledge of email marketing best practices required; familiarity with Klaviyo a plus

*This is temporarily a hybrid position and will be returning to full-time in-person in the near future.

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HOW TO APPLY:

ALL candidates who wish to be considered for this role, MUST complete the set of assessments linked below. We understand that this is an investment of your time and we commit to reviewing every applicant who takes these assessments.

https://app.testgorilla.com/s/q9xe0dp8

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