Marketing Director Job at JS Consulting in Santa Monica

Job Title- Marketing Director

Project Location Santa Monica, CA (LA)

Remote or Hybrid or Onsite- onsite

Project Duration - 6 months

Important Notes-

It's straightforward on the Marketing piece, this is a director level role. But they need to be in the robotics or robotics radio, mesh radio, or drone industry. (This company does radio technology for Drones.)

Hiring manager said that he highly prefers those industries, but at the very minimum, they need to be in a technical/hardware industry, hardware tech products minimum.

About the Job

This is an extraordinary opportunity to make a lasting impact at a fast-growing company in an exciting technology sector.

Doodle Labs has built a successful B2B marketing strategy, which has been recognized in the industry, but has never had a dedicated leader focused on growing this part of the business-meaning you'll have powerful momentum at your back as you continue to build and lead our marketing strategy. You'll have the freedom to shape your own team and work closely with both our sales teams and technical innovators to communicate our technology and solutions to target audiences. Reporting directly to the CEO, you'll be at the center of Doodle Labs' mission to bring transformative technology to robotics platforms solving advanced problems.

As the Marketing Director, you will help us achieve our mission of being THE robotics radio company. This role will center on creating new opportunities through increasing our brand awareness and targeted lead gen activities, and building upon our close partner company relationships for co-marketing, collaboration on real-world demos, and more. You'll drive success for the marketing team in achieving quarterly and annual objectives, continuously improving effectiveness of activities through performance analytics so we can do more of what works.

What You'll Do:

1. Establish Doodle Labs as THE robotics radio company. Increase brand visibility to all target companies by highlighting our integration into numerous robotics platforms. Driving our participation and execution of real-world demonstrations with partners.

• Expand our footprint as the leading robotics radio company.
• Deepen partnerships with existing customers.

2. Achieve Quarterly Marketing Targets. Establish objectives and targets for the marketing team that supports the Sales funnel. Own and drive the team towards those targets, ensuring ongoing channel strategy is in support of ensuring they are met.

3. Serve as the POC for Co-Marketing Projects and Drive Real-World Demonstrations with Partners.

Required Qualifications

• Technical B2B Marketing Experience: At least 8 years of experience in technical product marketing, ideally with experience in communications, robotics or unmanned systems.
• Education: Bachelor's degree and 8+ years of marketing.
• B2B Product Marketing: Successful deployment of holistic B2B marketing strategies and channels.
• Technical Aptitude: Proven ability to learn technical products and communicate them effectively to both technical and non-technical audiences.
• Leadership Skills: Experience in a senior role with direct reporting to executive leadership and proven ability to influence cross-functional teams.