Media Director Job at Talently, LLC in Fresno

Job Description
Job Title: Media Director

Location: Remote/Hybrid Fresno California

Salary: $80000-$140000

Skills:

• Knowledge of SEO and SEM best practices.
• Familiarity with content marketing and how it integrates into media strategies.
• Experience with programmatic advertising platforms

About Company / Opportunity: We are a full-service digital advertising agency dedicated to helping brands thrive in today's dynamic and ever-evolving digital landscape. With a passion for innovation and a results-driven mindset, we specialize in creating data-driven, performance-oriented campaigns that connect businesses with their target audiences in meaningful and impactful ways.

Founded on the belief that every brand has a unique story, we combine creativity, technology, and deep market insights to craft personalized digital marketing strategies that drive measurable growth. From cutting-edge programmatic advertising and paid search to social media campaigns and content marketing, our team of digital experts delivers customized solutions that align with our clients' business goals.

Responsibilities:

• Strategy Development: Lead the development and execution of integrated media strategies, with a focus on digital channels (paid search, display, social, programmatic) to maximize reach and ROI.
• Media Planning & Buying: Oversee the planning, buying, and execution of all media campaigns, ensuring alignment with brand objectives and target audience.
• Digital Media Expertise: Utilize deep knowledge of digital platforms, including Google Ads, Facebook, Instagram, LinkedIn, and programmatic tools, to optimize media placements and drive conversions.
• Performance Optimization: Analyze media performance data across all channels, providing actionable insights and recommendations for ongoing optimization and campaign effectiveness.
• Budget Management: Manage the media budget, ensuring cost efficiency and maximum impact of media spend. Develop and monitor media forecasts, and adjust plans based on performance metrics.
• Cross-Functional Collaboration: Work closely with internal teams (marketing, creative, analytics) and external media agencies to align media strategies with overall marketing and business goals.
• Trend Analysis: Stay ahead of industry trends and emerging media technologies, integrating innovative solutions into the overall media strategy.
• Team Leadership: Lead, mentor, and develop a team of media professionals, fostering a culture of collaboration and excellence.

Must-Have Skills:

• Minimum 10 years of experience in media planning and buying, with at least 5 years focused on digital media.
• Proven success in managing large-scale digital media campaigns across multiple channels (e.g., display, social, paid search, video).
• Strong analytical skills with the ability to interpret complex data and optimize campaigns based on performance insights.
• Experience with media budgeting and forecasting, ensuring efficient use of resources.
• Exceptional leadership and team management abilities.
• Expertise in media analytics tools such as Google Analytics, DoubleClick, and similar platforms.
• Excellent communication and presentation skills, with the ability to collaborate across departments and present insights to senior leadership.
• Bachelor's degree in marketing, communications, or a related field.

Nice to Have Skills:

• Experience with programmatic advertising platforms.
• Knowledge of SEO and SEM best practices.
• Familiarity with content marketing and how it integrates into media strategies.