Paid Media Manager Job at Robert Half in Charlotte

Robert Half Marketing & Creative is looking for a Senior Paid Media Manager for one of our clients in Charlotte, NC!

This position is a 100% remote contract to hire opportunity!

We are seeking an experienced Senior Paid Media Manager with a proven track record in managing and optimizing large-scale digital advertising campaigns. This role requires expertise in client-facing communication, a deep understanding of telecommunications (telecom) industry dynamics, and the ability to deliver measurable results through strategic paid media initiatives. As a key member of the team, you will collaborate with internal stakeholders and external clients to drive business growth and enhance brand presence through effective paid media strategies.

Key Responsibilities:

Strategy Development & Execution:

• Design and execute comprehensive paid media strategies across platforms such as Google Ads, Meta, LinkedIn, programmatic channels, and emerging platforms.
• Tailor campaigns to align with the telecom industry’s unique needs, focusing on key performance indicators (KPIs) like lead generation, customer acquisition, and return on ad spend (ROAS).

Campaign Management & Optimization:

• Oversee the end-to-end management of paid media campaigns, ensuring they meet performance goals and budget constraints.
• Conduct A/B testing, audience segmentation, and creative optimization to maximize campaign effectiveness.

Client Engagement:

• Act as the primary point of contact for telecom clients, providing regular performance updates, insights, and strategic recommendations.
• Cultivate strong relationships with clients, ensuring alignment on objectives and consistent delivery of value.

Analytics & Reporting:

• Monitor campaign performance using analytics tools such as Google Analytics, Data Studio, and proprietary dashboards.
• Generate actionable insights from data, creating detailed reports for clients and internal stakeholders.

Qualifications:

Experience:

• 5+ years of experience in paid media management, with at least 3 years in a senior role.
• Proven expertise in managing campaigns within the telecommunications sector or similar industries.

Technical Skills:

• Proficient in advertising platforms such as Google Ads, Meta Ads Manager, programmatic tools (e.g., The Trade Desk), and social media platforms.
• Strong analytical skills, with hands-on experience in tools like Google Analytics, Tableau, and Excel.

Client-Facing Skills:

• Exceptional communication and presentation abilities, with a knack for simplifying complex data for diverse audiences.
• Demonstrated success in building and maintaining client relationships in a high-pressure environment.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced degree preferred).

Soft Skills:

• Strong organizational and time-management skills with the ability to handle multiple priorities.
• Strategic thinker with a proactive approach to problem-solving and innovation.

Preferred Qualifications:

• Experience with telecom-specific marketing challenges, such as driving customer loyalty and increasing ARPU (Average Revenue Per User).
• Familiarity with CRM tools like Salesforce and marketing automation platforms.
• Google Ads and Meta certifications are a plus.