St Petersburg College is hiring: Social Media Manager in Saint Petersburg

Position Description

Compensation: $52,785.40 - $64,002.30

Pay Grade: 111

FLSA Status: Exempt

Salary Admin Plan: A&P (annual contract)

Job Summary:

The Social Media Manager is responsible for strategy, planning, implementation, measurement and reporting of all social media activities at St. Petersburg College, including social networking channels, blogs, forums and user-generated sites.

Position-specific job summary:

* Define, implement and execute an integrated social media strategy for select social networks.

* Manage full scale social media campaigns, both organic and paid, for St. Petersburg College.

* Manage content developers on social media campaigns.

* Ensure St. Petersburg College's content presence is accurately and appropriately positioned across all social networks on defined social campaigns.

* Be comfortable working within a fast paced, deadline-oriented team environment.

* Have a depth of knowledge on how to increase quality followers on all social channels and how to increase user engagement, sharing, and push content.

* Understand what it takes to drive ROI from social media channels.

* Manage and train content developers to create engaging social media content.

* Determine deliverables, timelines and execution standards for social media campaigns.

* Create and distribute monthly activity reports or as needed for key stakeholders regarding consumer engagement, and campaign impacts.

* Set and analyze campaign metrics in comparison to activity-based goals and translate into recommendations for revising social media tactics and/or measuring the success of social media initiatives.

* Champion audience trends and expectations through audience insights and knowledge of best practices in social media management.

* Keep abreast of developments and emerging platforms in social media to ensure the College maintains an optimal social channel mix.

* Determine functional requirements, evaluation criteria and need for social media management tools.

* Provide training and ongoing support for end-users of social media management platforms.

* Coordinate and collaborate with public information team to ensure social media campaigns are executed in a manner consistent with PR strategy and College marketing plans.

* Work with public information, creative and interactive teams to ensure social media content is executed with suitable graphics, optimized SEO, and in line with the department's broader promotional calendar.

* Manage consumer engagement across all social media platforms, maintaining the highest standards of brand voice and spirit.

* Troubleshoot as required, in partnership with the College's resources.

* Ensure timeliness of response to inquiries posted to the College's social media channels.

* Tell our brand story and gain valuable insight into our target audience to be able to better reach them.

* Monitor user engagement, user-generated content, shares, reposts and comments.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Bachelor's degree in marketing, communications, journalism, or a related field; two (2) years of related work experience; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.

Experience Requirements*

* Experience with implementation and analytics of various social channels such as Facebook, Instagram, YouTube, X/Twitter, LinkedIn, blogs, etc.

* Experience with Google Analytics is a plus.

* 5-7 years of experience in a marketing environment; 3-5 years of experience managing branded social media platforms preferred.

* Highly proficient in Microsoft Word, PowerPoint, and Excel.

* Working knowledge of Adobe Creative Suite programs is a plus.

* Experience and understanding regarding the functionality of the existing assortment of social media platforms for the purpose of brand marketing.

* Understanding of consumer engagement behavior in social media.

* Experience with social media content creation, including videos and blog posts.

* High degree of knowledge with the social media ecosystem, including how to manipulate it, as well as RSS and SEO optimization.

* Strong comprehension of contemporary methodologies for social media tracking, aggregation and analysis.

* Competency in all social media platforms (specifically Facebook, Instagram, X/Twitter, LinkedIn, and YouTube).

* Ability to compile and analyze data and develop metrics to support decision-making and resource allocation for social media efforts/campaigns.

Skills:

* Highly self-motivated and directed

* Exceptional project management skills

* Ability to effectively prioritize and execute tasks in a fast-paced environment, while meeting deadlines and multitasking

* Outstanding organization and time management skills

* Ability to work in both the creative and analytical sides of marketing

* Proven analytical and problem-solving abilities

* Excellent oral and written communication skills, including interpersonal communication skills with demonstrated ability to interact well throughout the organization

* Exceptional attention to detail

* Team-oriented and collaborative

* Active-listening skills and ability to follow directions (hear, process and understand)

* Demonstrates maturity, tact and diplomacy

* Flexible and adaptable

Physical:

* Positions in this class typically require reaching, standing, walking, fingering, grasping, feeling, talking, hearing, seeing and repetitive motions.

* Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

St. Petersburg College has the right to revise a classification or job description at any time. This description does not represent in any way a contract of employment.