Social Media Strategist Job at Dreyer's Grand Ice Cream in Walnut Creek

Love ice cream? Come join the #1 ice cream company in the US, Dreyer's Grand Ice Cream (DGIC)! DGIC is part of the global pure-play ice cream leader, Froneri, and we have begun a new chapter of accelerated growth. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer's, OREO®, and Outshine, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Walnut Creek, CA, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become more agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.

Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you!

Main Purpose of Job:

Driving social strategy, content creation, social listening and publishing, across all organic social channels, driving engagement and brand love. The ideal candidate is creative, collaborative, and organized while able to act expeditiously. This role will report to the Social Media and Digital Content Manager and must have a keen eye for social media, influencers, and partnerships, with particular focus on TikTok and Instagram.

Role and Activity

Community Management

• Manage day-to-day execution including community management, scheduling/ posting and engaging with the audience in each unique brand tone across all social platforms
• Serve as a community manager on all social media platforms, forming connections across our followers and influencers, responding promptly to DMs and comments with accurate information, and surfacing sensitive issues to senior leadership as needed
• Identify and lead on cross-branded giveaways, banter and content with like-minded brands
• Maintain brand voice on social platforms
• Advise on social media best practices and opportunities

Content

• Manage the development and tactical implementation of a comprehensive digital community & content strategy for specific brands that brings to life the brand's unique tone
• Develop social strategy for brand(s) laddering up to overall equity positioning and informing all content ideation
• Create and manage content across various social media platforms (primarily TikTok and IG), strategizing how each brand shows up on the app, managing video freelancers and internal ideation, filming/editing to drive discovery and entertain
• In partnership with brand and agency teams, build social content briefs, campaign concepts, social plans to support overall communications initiatives (ie: teaser, BTS, collab posts)
• Identify, manage influencers, content creators, social brand partnerships/collaborations and brand ambassadors to build out content and reach
• Stay on top of culturally relevant trending sound and content types and ideate how to apply them for the brands
• Manage overall organic social media editorial calendar(s) to ensure timely delivery of evergreen and timely content
• Collaborate with/advise internal brand teams on content briefs/evaluation/copywriting for paid social content
• Manage project timelines to ensure timely delivery of social media assets
• Manage and organize asset library

• Analyze content performance and provide guidance to improve engagement

Other

• Competitive Analysis: Regular analysis to better understand ice cream landscape
• Test out new platforms (Snapchat, BeReal, etc) and assist on launch strategies
• Stay updated on industry trends and best practices in social media to incorporate into the overall strategy
• Assist team in coordinating giveaways, winners and shipments of coupons/swag

Preferred Qualifications

• 2-4 years experience working in social media for a brand or an agency
• Exceptional communication skills and attention to detail
• Strong interpersonal skills and ability to manage multiple projects in a large organization
• Strong editorial judgment and a commitment to accuracy
• Strong knowledge of social media platforms and best practices
• Have simple graphic design, video creation, and photography skills
• Experience conceptualizing and executing new content strategies
• Experience with influencer coordination and negotiations
• Experience with photo and video editing software a plus, including apps like Canva and Photoshop
• Experience with social media planning and scheduling platforms, including Sprout Social, is a plus
• Ability to use data and analytics to inform content decisions and drive growth
• Strong decision-making, time management & planning skills
• Collaborative team-player
• Effective time management skills

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $70,000 and $90,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)