Social Media Lead Job at Copeland Services in St Louis

**About Us**

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.?

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

Copeland is seeking an experienced Social Media Lead to execute a social media strategy and manage the influencer relations program. This role will help to elevate Copelands brand narrative, product innovation and community engagement and activation across the corporate brand social channels and blogs, and through our partnership with key social media influencers. The Social Media Lead will drive the development of the social media editorial calendar, support social customer care, social campaign content development, blog content development and site administration, and influencer program administration.

**As a Social Media Lead, You Will:**

+ **Content Management and Deployment**

+ Lead development of social editorial calendar aligned to the corporate narrative and defined omni-channel strategy.

+ Collaborate with external communication team, business units, human relations and other functional teams to define/manage social content.

+ Write effective, concise and engaging copy for multiple social networks, recruitment sites, and blogs.

+ Work collaboratively with Content Specialist, External Communications to pair dynamic creative approach with strategic copy.

+ Maintain quality control to ensure all content incorporates the narrative and complies with brand standards, meets channel specifications, is error-free and consistent in style/messaging.

+ Responsible for scheduling, tagging and confirming publication of approved organic content using the corporate SRM tool.

+ Collaborate with internal communications team on employee engagement and promote advocacy.

+ **Engagement and Customer Care:**

+ Resolve customer issues and inquiries on social channels.

+ Identify opportunities to engage with target audience in the social space.

+ Leverage social listening tool to monitor brand conversations and report key insights.

+ **Influencer Relations**

+ Lead influencer relations program for the Americas.

+ Manage monthly alignment calls with business teams and educational services providers/trainers.

+ Coordinate marketing brief development with business leads.

+ Serve as primary liaison with paid influencers on marketing briefs, contract. .negotiations and other questions/issues as needed.

+ **KPI Development and Measurement:**

+ Partner with cross-functional teams to define KPIs aligned to strategic business. goals. Continuously monitor and measure the effectiveness and impact of social media/influencer communications initiatives.

+ **Best Practices and Governance**

+ Stay current on social media and influencer relations trends and tactics.

+ Maintain the highest level of knowledge and understanding of new and emerging social platforms, staying informed of changes and future roadmap opportunities.

+ Audit Copeland endorsed brand channels and recruitment sites for strategy and content compliance.

**Required Education, Experience, & Skills:**

+ Bachelor's degree in Communications, Marketing or a related field.

+ 5+ years of progressive experience in social media, influencer relations, or corporate communication with demonstrable experience in social media content planning, publishing, writing and content creation.

+ Ability to work collaboratively with cross-functional teams, paid partners, and external agency partners.

+ Strong proficiency in social relationship management tools (Hootsuite, etc.) and analytics platforms. Experience working with tracking elements, insight tags, UTM parameters, etc.

+ Detail-oriented, proactive, organized, and able to withstand pressure and urgent deadlines. Exceptional time management skills including the ability to handle multiple requests with changing priorities.

+ Exceptional written and verbal communication skills with experience in storytelling, speechwriting, and content development for social and blog platforms.

**Our Commitment to Our People**

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. Thats why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.

Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.?

Together, we have the opportunity and the power to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

**Our Commitment to Diversity, Equity & Inclusion**

At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.?

**Work Authorization**

Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

**Equal Opportunity Employer**

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com

With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.