RPM Living is hiring: Paid Media Manager in Phoenix

Overview:

Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus... we show you the way to success.

The position:The Paid Media Manager plays a pivotal role in developing and executing digital advertising campaigns across various platforms, including social media, search engines, and display networks. This position demands a blend of creative and analytical skills to optimize ad spend and maximize ROI.

Responsibilities:

• Develop and implement comprehensive paid media strategies for various platforms such as Google Ads, Facebook, LinkedIn, and YouTube.

• Conduct continuous A/B testing of ad copy and landing pages to identify optimization opportunities.

• Analyze and interpret data to develop insights and action plans based on campaign performance and KPIs.

• Work closely with internal teams, including creative and media planning, to ensure timely campaign execution and alignment with brand goals.

• Stay updated on industry trends, tools, and best practices in digital advertising.

• Leverage big data and programmatic advertising techniques to target audiences effectively.

• Manage budgets and oversee the performance of all paid marketing campaigns.

• Create and deliver detailed reports and analytics to stakeholders, demonstrating campaign progress and ROI.

• Proactively identify new opportunities and innovative strategies to drive traffic and conversions.

• Manage team of Paid Media Specialist

Qualifications:

Education & Experience:

• Bachelors degree in Marketing, Communications, or a related field.

• 3-5 years of experience in digital marketing, with a focus on paid media and programmatic advertising.

• Proficiency in Demand Side Platforms (DSPs) like DV360, Amazon, and Verizon.

• Strong understanding of online ad serving concepts, especially for video and mobile.

• Demonstrable experience with Data Management Platforms (DMPs) such as BlueKai or Adobe Audience Manager.

• Excellent communication skills, both written and verbal, with the ability to present complex data in an understandable manner.

• A data-driven mindset with strong analytical skills and experience in media analytics and KPI tracking.

• High proficiency in digital marketing tools and software.

• A proactive and collaborative work style, with a drive to exceed performance goals.

Physical Requirements:

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens and data
• Must be able to hear and understand verbal communications in person and over the phone or computer
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
• Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment:

• This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week.
• The office is an open setting which may include bright lights, constant noises and distractions.

Employment with RPM Living is contingent upon successful completion of a background check.

RPM Living is an Equal Opportunity Employer.

Company Information:

Join RPM Living and experience exceptional benefits designed to enhance your life.

Weekly pay for all associates working onsite at an apartment community
Comprehensive healthcare coverage available for all full-time, regular associates
Employer-paid employee assistance, mental health, and wellness programs
Ancillary benefits including critical illness, hospital indemnity, and accident insurance
401(k) with robust company match
Opportunities for professional development, career growth, and role-based learning plans
Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
Paid time off plus floating holidays and volunteer days
Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.